The product detail page and all information on it will be used by all sellers.
Provide as much information as possible to help customers find your product and decide whether to buy it.
Use only official product data. Do not include merchandising information such as price reductions.
Do not include offer-specific information in the product information sections.
Do not include any information that is specific to your offers, such as price, quantity or condition. This information can be added during the offer listing process.
Listing Detail Tips:
Add clear images: Without quality images, customers cannot make a confident decision to buy your product. We recommend at least three or more images, with the main image allowing the customer to zoom.
Optimise product titles: Create concise but informative titles by using below
format. This will ensure your product surfaces when any of these keywords are
searched and that customers can quickly understand your key features on the results
[Manufacturer or Brand] + [Department if applicable] + [Model or Style Name
or Number] + [Product Name] + [Key Product Features]
Example 1: Levi’s Mens 511 Slim Fit Jeans Indigo Size 32
Add 4+ bullet points: This will be one of the customer’s first touchpoints when they arrive on your product detail page. The customer should have a good understanding of the product’s key features after reading the bullet points.
Add a description: This field is situated lower on the detail page and gives you an opportunity to provide more information about your product that the customer can take into account before purchase. You can include details like the product’s purpose or the brand vision.
Assign correct product category: Always select the lowest subcategory associated
with your product to ensure your product can be discovered as customers filter down
through subcategories while browsing. Check the browse tree guide for a full list of
categories and their “browse nodes”.
Create variation families: Linking colours, sizes and other variations of one product style will give customers easy access to all the different variants available on one listing page and amplify your chances of getting page views.
Add 5+ hidden search keywords: Add words under keyword “search terms” that describe
the purpose, details and trends associated with your product that customers may
search. You do not need to repeat words already in the title. For example you can add
'comfort', 'formal' or 'vintage' for a pair of heels. For help selecting keywords
refer to the search
listing optimisation and search term effectiveness help pages