This article applies to selling in: Singapore

Increase sales

Here are areas in which you can focus on:

Pricing and shipping:

Are your offers priced competitively against comparable products? Can you offer shipping incentives? Research the competition as you develop a compelling price point or set up automated pricing to automatically adjust prices in response to events such as the Buy Box winning price.Research the competition as you develop a compelling price point or set up automated pricing to automatically adjust prices in response to events such as the Featured Offer (Buy Box) winning price. Include shipping costs in your research. Buyers often see shipping costs as a primary influence when deciding to make an online purchase. Review the Manage Inventory page to see what the lowest price and the Buy Box prices are for each product you offer. For more information, go to Set your delivery rates and Automate Pricing.

Amazon Prime Fulfilment:

When you enable Fulfillment by Amazon (FBA) for your products, you can leverage Amazon's fulfillment networks and expertise to make your offers eligible for Prime and free shipping. You send your products to Amazon fulfilment centres and we pack and ship the products to buyers and provide customer service. To learn more, see Fulfilment by Amazon (FBA).


When shopping online, buyers look at the whole range of promotional offerings, including dollars or percentages off the price and free shipping. Amazon found that one promotion-free shipping on orders with eligible items that total $35 or more-made such an impact on purchase decisions that we made it a regular feature of our website. Free shipping is often why buyers come back to Amazon. You, too, can make a great impression on buyers by offering promotions. Prime Exclusive Discount is a price discount targeted at Prime members and discoverable throughout the customer shopping path at Amazon. To learn more, go to Promotions.


Sponsored Ads is a suite of advertising services that helps you promote the products you list or your brand on Amazon. You choose which products you want to advertise, assign keywords to those products, and enter a cost-per-click bid. When an Amazon buyer searches for one of your keywords, your ad is eligible for display alongside the search results. You pay a fee for this service only when a buyer clicks your ad, at which point the buyer is taken to the detail page where your offer is listed. To learn more, go to Amazon Advertising.

Great product details and descriptions:

As you describe your product, include key features with benefits listed in your bullet points. A well-written product description helps the buyer imagine the experience of owning or handling your product. Incorporating information about the feel, usage and various benefits of your product can inspire buyers.

Clear, high-quality images:

High-resolution images with clear details stimulate a customers' imagination and inspire them to buy your product. In addition, provide as many different images as possible. Many product categories allow for the inclusion of swatch and alternative images. For more information, go to Product image requirements.

Enhanced brand pages:

If you are a registered brand owner, you can change the product page to describe your product features in a different way by including a unique brand story, enhanced images, and text placements. To learn more, go to About A+ Content.

Effective placement:

Do your items show up in the appropriate areas of the store based on the information that you provided? Some buyers know exactly what they are searching for, but others will browse by category, so make sure your product is classified in the right category for easier discovery through browsing. Explore the breadth and depth of selection in each category and consider where your items would fit in the category structure. To learn more, go to Classify your products.

Customer service:

Follow up each order with great customer service-an excellent buying experience. This can lead to great feedback ratings for you as a seller and instill confidence in buyers when they find your products. To learn more, see Communication Guidelines.

Listing internationally:

Listing on Amazon marketplaces around the world can provide you with instant access to millions of buyers worldwide. Whether you are new to selling internationally or an experienced international seller, Amazon Global Selling can help you grow your business. We have online marketplaces around the world, including United States, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, China, Japan, Australia, Turkey, UAE, and India - and the services and tools to help you be successful in the global marketplace. To learn more, go to Amazon Global Selling.

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