Promotions

Promotions can help your products stand out from the competition and stimulate sales. However, promotions are most effective when your offer wins the Featured Offer. For more information about winning the Featured Offer, see How the Featured Offer Works.

When to create a promotion

Consider creating a promotion when business is slow so that you can motivate both existing and new customers to buy. You can also distinguish your offer from the competition and encourage existing customers to try new products.

There are several options you can choose from when creating a promotion:

• Percentage-off / Money-off
• Buy one, get one free

Successful promotions

Successful promotions motivate customers to buy your product. To run an effective promotion, consider the following guidelines:

• The customer must know about it. Consider running social media campaigns to drive traffic to your promotion.
• It is time-sensitive. Customers respond to limited time offers when they face the possibility of missing the offer. Experiment with the duration, depending on your product.
• It offers sufficient value to influence the customer's choice. Track current sales and gather feedback to really figure out what offers your potential customers find more attractive. Then you’ll have some solid understanding to be able to refine your promotions accordingly.

Restrictions

Amazon restricts the following categories from certain kinds of promotional offers:

• Infant formula (i.e. formula for babies below 12 months).
• Obscene and adult products.