This article applies to selling in: Singapore

Featured Offer eligibility

What is the Featured Offer?

The Featured Offer is the display on a product detail page with the Add to Cart button that customers can use to add items to their shopping carts. When one of your listed items appears as the default on the product page, you “win” the Featured Offer, increasing your chances of selling that item.

Note: Becoming eligible to win the Featured Offer doesn't guarantee that you will win it. That said, there are a few things you can do to increase your chances. To learn more, go to Becoming the Featured Offer.

How can I become eligible?

If you're a Fulfilment by Amazon (FBA) seller, you're automatically eligible to win the Featured Offer. If you're not, you must meet all of the conditions listed below. Amazon does not guarantee placement in the Featured Offer.

  1. Type of selling account: You must have a Professional account. Here's how you can upgrade if you are currently on the Individual selling plan.
  2. Performance Metrics: Your Order Defect Rate, Cancellation Rate, and Late Shipment Rate are metrics that determine eligibility - the better you perform, the higher your chances of becoming eligible for the Featured Offer. You can see how you are doing on the Account Health page.
  3. Order volume: In order for Amazon to accurately assess your performance, we require that you have sufficient order volume (which varies among categories).
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