The Featured Offer is the display on a product detail page with the Add to Cart button that customers can use to add items to their shopping carts. When one of your listed items appears as the default on the product page, you “win” the Featured Offer, increasing your chances of selling that item.
If you're a Fulfilment by Amazon (FBA) seller, you're automatically eligible to win the Featured Offer. If you're not, you must meet all of the conditions listed below. Amazon does not guarantee placement in the Featured Offer.