Becoming the Featured Offer

To win the Featured Offer, first make sure that both you and your listed items are eligible.

Becoming eligible to win the Featured Offer doesn't guarantee that you will win it; that said, there are a few things you can do to increase your chances.

There are a few ways to check and make sure you're pricing your items competitively.

• Visit the Manage Pricing page where the Featured Offer Price column shows the winning offer, even if it isn’t yours.
• See the Pricing Dashboard for real-time data about your prices and how they compare to other offers.
• Review your business prices, which can be lower than your consumer prices.

Sellers who offer faster shipping options are more likely to win the Featured Offer. You can look up your available options in Shipping Settings.

We measure customer service in several different ways, and you can check your Account Health to see how you're doing. While certain metrics such as Order Defect Rate, Cancellation Rate, and Late Shipment Rate can weigh more heavily when considering Featured Offer status, we consider all the available metrics.

Staying tuned in to all aspects of your account health is a great way to ensure you are working toward winning the Featured Offer and earning customer respect and trust.

You can't win the Featured Offer if you're out of stock. Keep your inventory updated and plan accordingly for things that sell quickly.

The Amazon Selling Coach displays low and out-of-stock inventory alerts, letting you know in real time when it's time to stock up.

Other options if you don’t win the Featured Offer

Listings that don't win the Featured Offer are eligible for placement in the More buying choices box, but note that Amazon does not guarantee placement in either of these locations.

To learn about Detail Pages & the Featured Offer > What Makes a Quality Detail Page? watch this Seller University video: