To create a voucher, follow the steps below:
Go to Advertising, and then select Vouchers.
Click Create a new voucher on the dashboard.
Note: If this is your first voucher, click Create your first voucher.
You can choose to create one voucher at a time, or create vouchers in bulk by using a spreadsheet. To create one vouchers at a time, follow the steps below. To create vouchers in bulk, follow the instructions in How to create coupons in bulk section.
Using the menu on the left hand side, search for the products you want to add to the voucher and click Add to voucher. The products you added to your voucher will move to the right hand side of the screen. If there are any variations you would like to exclude from the voucher, click Show variations in the related product's box, find the variation you would like to remove and click Remove. When you finish selecting the products you would like to add, click Continue to next step.
Set a budget for your voucher. Click Continue to next step.
Select a title, start date and end date for your voucher. You can also choose to target your voucher to a customer segment from this step. Click Continue to next step.
Note: The earliest a voucher can go live is 6 hours after creation. Vouchers created with a same day start date will require at least 6 hours for our system to run a number of validation rules on your voucher to make sure it offers a good value to our customers.
Review your voucher. If everything looks right, click Submit coupon.
Adding products: You can add up to 200 parent ASINs to one voucher. To help provide a better customer experience, select products within the same sub-category, price level, or product group.
Editing a voucher: Approximately 6 hours before the start time, your voucher will be locked down. At this time, our systems run validation rules on your voucher to make sure it offers a good value to our customers. Once locked down, you will not be able to make any changes to your voucheruntil it goes live.
Cancelling a voucher: At any time, you can cancel any of your vouchers by clicking the Deactivate button on your dashboard.
The coupon title is what customers will see under the coupon image when they browse through coupons on the Coupons home page. For a standard customer experience across coupons, Amazon automatically generates the first three words of your coupon title based on the discount you entered ("Save 15% on"). All you have to do is define the products that the savings will apply to. For example, if you added different sizes and types of hand sanitizers to your coupon, your coupon title can be "Save 15% on hand sanitizers.”
Entering offensive words, discount percentages, or referring to events (such as Prime Day or Black Friday) in coupon titles are prohibited. Failure to comply with these rules may result in your coupon being deactivated by Amazon.
As you consider running promotions for your products, keep in mind that promotions cannot be provided as an incentive for customer reviews (either explicitly or implicitly).
Also note that customer reviews from purchases with promotions might not always get the 'Amazon Verified Purchase' badge.
To learn more, refer to Amazon Verified Purchase Reviews.