Show a reference price on your products

If you would like to show customers a reference price on your products, use the List Price with Tax for Display field and include a value that complies with Amazon's Policy on Reference Prices

To include a reference price:

1. Go to Manage Inventory, to search for your product.
2. Find your SKU, and click Edit.
3. On the product page, click the More Details tab.
4. In the List Price with Tax for Display field, enter a value.

You can also show coupons on the detail page. For more information, see Create a coupon.