Displaying your certifications on Amazon Business can help you reach more business buyers and grow your B2B sales.
The demand is real. In 2025, customers with buying policies that prefer sellers with certifications spent over $450 million with sellers who displayed their certifications. And first-time certified sellers on Amazon Business saw an average of 10% B2B growth in 2024.
That’s because business buyers have procurement policies, diversity spend requirements and compliance mandates. When your certifications are visible, these buyers can discover you faster.
"Being a minority and woman-owned business, we understand the importance of certifications," says Debbie Balanza, founder of Cymbal, a provider of specialized communication technology. "Amazon Business helped us highlight our certifications, making it easier for buyers to find us and achieve their diversity spend."
Once you upload your certifications, they will appear on your seller profile and product pages. When business customers set procurement preferences for specific certifications, your products will surface in their searches and recommendations. You may also get featured in storefronts and seasonal marketing campaigns that business buyers actively browse.
To upload your certifications, take the following steps:
- Go to your Amazon Business seller profile settings.
- Review your certification options.
- Upload documentation for certifications you hold.
All certifications are provided by third-party agencies. Amazon does not provide any certifications.
For more information, go to Certifications.
