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Starting July 28, 2025, you must complete battery safety compliance questions when you create or edit any Fulfilled by Merchant products listings that contain batteries or battery-powered items. This change helps ensure both customer safety and accurate product information.
When you create a listing, you’ll now see the following question:
- Are batteries required?
If you answer yes, you’ll then see the following questions:
- Are batteries included?
- What is the battery cell composition? (Examples: alkaline, lithium-ion)
You can find battery cell composition information on the battery, manufacturer's label or product packaging. If your battery type isn't listed in List Your Products within Add Products, select other than listed and enter the composition manually.
For more information, go to Dangerous goods required information and documentation (hazmat).
Add or change price discounts in bulk with new template
Based on your feedback, we’ve added a bulk template to make it easier for you to add and manage price discounts on multiple products.
With this template, you can upload discounts and quantity limits for up to 500 SKUs at a time, which is useful when you create a price discount with several products or variations.
You can also use this template to upload changes to your existing price discounts, including those with errors or warnings. When you edit a price discount, download the list of your discounted SKUs to the template and re-upload any changes.
To learn more, go to Price discount template.
To create a new price discount, go to the Price Discounts dashboard.
Your Account Health Rating questions answered
Your Account Health Rating (AHR) helps you monitor your account health based on your adherence to our selling policies. The color-coded score, ranging from 0 to 1,000 lets you know if your selling account in a particular store is at risk of deactivation.
In this article, we address some common misconceptions about the AHR:
1. I need an AHR of 1,000 to ensure that my account is safe from deactivation.
No. While the AHR ranges from 1-1000, any AHR above 200 is considered healthy.
There are four severity levels for policy violations: critical, high, medium and low. You can maintain a healthy account if you have non-critical policy violations, provided you address them quickly.
However, regardless of your AHR score, we may deactivate your account immediately if we suspect fraudulent, deceptive, illegal or otherwise harmful activity.
2. If I delete a listing that has a policy violation, my AHR will improve.
No. Your AHR will only improve if you successfully address the policy violations on your Account Health page, including any violations on deleted listings. Even if you delete a listing, you’ll still be able to address the violation via Policy Compliance.
3. If my order numbers drop, my AHR can fall below 200.
No. If your fulfilled order count over the last 180 days decreases, your AHR may decrease, but it won’t decrease below 200 unless you have policy violations. Maintaining policy compliance and quickly addressing any violations are the most important factors in keeping your account healthy.
For more information on how the AHR works, go to Account Health Rating program policy.
Ensure compliance documentation comes from compliant
Starting July 24, we’ll only accept product compliance test results from compliant labs that meet our safety standards. This change will ensure that all test results are accurate and help keep customers safe.
We’ve compiled a list of labs that don’t meet our safety standards. We recommend that you check the list before you request test results or submit product documentation.
The list of unapproved labs will be updated periodically based on our findings. If you submit a compliance document issued by a laboratory on this list, it will be rejected during our document review process.
For more information, go to Suspended validation labs.
For a list of approved labs, go to the Service Provider Network.
Quality guidelines for promotions
We are dedicated to providing our shared customers with exceptional promotional offers and authentic discounts. To preserve customer trust, we regularly update our promotion eligibility standards.
Carefully review our guidelines listed below to help ensure your promotions are approved:
- All deals and price discounts must offer equal or lower discounted price than the lowest price point for that product within the past 30 days, including any previous promotional prices, coupons, and price discounts. Note that your current promotions may influence future promotional pricing benchmarks.
- To be eligible for any promotion, your product must have a minimum 2.5 star rating with at least 5 reviews (threshold may be different based on promotion type), and must not be unsafe, offensive, embarrassing, or inappropriate.
These guidelines are particularly important during major shopping events, including Prime Day, Prime Big Deal Days, Black Friday, and Cyber Monday.
Thank you for helping us maintain the highest standards for our customers.
For more information, go to Amazon policy on reference prices, Troubleshooting suppressed and active Deals, and Create a promotion.
The countdown is on for Prime Day: July 8-14
Our annual Prime Day shopping event will take place July 8-14, offering Prime members 7 days of savings across categories.
It’s not too late to participate. You can create Prime Exclusive Discounts, coupons or Sponsored Products campaigns any time before or during the event.
To learn more about Prime Day, go to About Amazon.
We would like to thank you again for putting your trust in Amazon to help power your business.
We continue to invest in technology, transportation and infrastructure to innovate on behalf of our selling partners and customers. We’ve launched new tools and programs to help you better manage your business, including FBA Donations, Outlet Deals and the Account Health Rating.
On August 1, 2025, we will update FBA, Amazon Easy Ship and referral fees, including decreasing FBA fulfilment fees to ensure we continue to offer great value and increasing FBA monthly storage fees to drive more efficient use of storage.
We will also extend the subscription fee waiver of SGD 29.95 until December 31, 2026 and support you to add new products with additional FBA New Selection incentives.
All fees do not include applicable taxes, such as GST.
FBA fee changes
- We will reduce FBA fulfilment fees across all size bands by 16% on average.
- We will increase the monthly inventory storage fee by 10% to better align fees with our underlying costs. This will help drive improved inventory health, more efficient use of our storage and create more capacity for high-demand products and for sellers who use space efficiently.
Amazon Easy Ship changes
- We will split the 0-5 kg weight band into five weight bands of 1 kg each, that is 0-1 kg, 1-2 kg, 2-3 kg, 3-4 kg and 4-5 kg. There will be no changes to other weight bands.
- We will decrease Amazon Easy Ship fees for 4/8 weight tier bands, while maintaining the existing fees for the remaining 4/8 weight tier bands
Changes to referral fees and categories
- Home and Kitchen will combine "Home" and "Kitchen" categories, with a 12% referral fee.
- Tools and Home Improvement will combine "Tools" and "Home Improvement" categories, with a 12% referral fee.
- Beauty, Health and Personal Care will combine "Beauty", "Health & Personal Care" and "Personal Care Appliances" categories, with an 8% referral fee for items priced SGD 20 or less and 11% fee for items priced over SGD 20.
- Consumer Electronics will combine "Home Entertainment", "Consumer Electronics (devices)", "Mobile Phone Devices" and "Camera and Photo" categories, with an 8% referral fee.
- Media - Books, DVD, Music, Software will combine "DVD", "Books", "Music" and "Software" categories, with a 13.5% referral fee.
- Sports and Outdoors will combine "Sports" and "Outdoors" categories, with a 12.5% referral fee.
- The referral fee for Luxury Beauty will reduce to 8% for items priced $20 or less, while remaining at 11% for items priced over $20.
Subject to the above, all other referral fees will remain unchanged. Effective August 1, 2025, we will also rename certain categories for greater clarity. For more information on these name changes, go to Fee category guidelines for your products.
Referral fee category management
We regularly audit our store to ensure accurate product classification and referral fees. We may rename or redefine categories for clarity, which may change your listing fee category. While products can appear in multiple browse nodes in our store, each product type can only belong to one fee category. We will notify you if the fee category for any of your listings changes.
Thank you for your continued partnership with us to serve customers through 2025 and beyond.
delivered to old address
got an order, customer address was wrong. she shifted but did not updated in her profile, hence the parcel was delivered to old address. advised her to retrieve the parcel from old address but she dont wish to. so what shall i do now?
We’ve added a Stay Informed tab to the Seller Central mobile app, Amazon Seller, to make it easier for you to access the latest news and business-critical updates, even on the go.
To find all recent announcements and resources posted on Seller News in the app, go to the top of your home screen and select the Stay Informed tab.
Registration for Amazon Accelerate 2025 is now open
Registration for Amazon Accelerate 2025 is now open! Our premier annual selling partner conference is back in Seattle on September 16-18, 2025.
Amazon Accelerate is the destination for any seller looking to take their business to the next level. The event offers opportunities to receive one-on-one support, network with fellow sellers and discover cutting-edge resources and tools to accelerate your business growth.
Join Amazon Accelerate to:
- Be the first to hear from Amazon senior leaders as they unveil our latest innovations.
- Get personalized one-on-one support from Amazon subject matter experts at the Seller Café.
- Attend presentations, panels and interactive workshops hosted by industry leaders on topics including operations, marketing and business growth.
- Build meaningful connections with fellow sellers at networking hubs centered around shared interests, talking points and hands-on activities.
- Meet with representatives from Amazon selling programmes and third-party service providers at Partner Connect to find out how they can help you grow your business.
Register by August 3, 2025 and save $100 on the in-person registration price at $499 (regular price $599). In-person seats are limited, so register now to secure your place.
If you can’t attend in person, you’ll be able to stream certain sessions. We’ll share more details ahead of the event.
For more information, go to Amazon Accelerate.
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