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Help boost sales with A+ Content
Available to registered brand owners, A+ Content helps you share your brand’s story, encourage repeat purchases and potentially increase sales by as much as 8 per cent for Basic A+ Content and 20 per cent for Premium A+ Content. How? By helping you create rich content that showcases your brand and educates customers about your products’ features.
A+ Content helps your brand and products stand out from the competition, and connect with your customers, by allowing you to:
- Share your unique brand story using the Brand Story Feature.
- Build brand awareness and tell your product story with rich images, text, videos, Q&A, feature hotspot and comparison modules.
- Create enhanced product descriptions to highlight product-level features.
- Reduce customer returns and negative feedback by proactively answering their questions.
- Encourage repeat purchase behaviour by helping customers explore your other products and build trust with your brand.
The A+ Content Manager makes it easy to set up and manage your content with preformatted module layouts, data-driven content recommendations and content duplication to add languages and product variations.
To get started, go to the A+ Content Manager in Seller Central.
For more information, go to the Complete Guide to A+ Content for Brand Owners.
Note: Guide is in English only
Unwanted Professional PLEASE CAN SOMEONE TAG @Sarah_Amzn @Abella_AMZ in uk
Hi everyone, I’m feeling really overwhelmed and would appreciate any help or advice.
@Sarah_Amzn @Abella_AMZ– tagging you in the hope you can assist.
I only wanted to sell on Amazon UK using an individual account, but I didn’t realize there was a difference between signing up for Amazon Global vs just the UK. I didn’t even know there were separate websites for each region.
Now I’ve been charged for a Professional seller account, which I didn’t want, and I’m really worried I might get hit with more unexpected charges.
I spoke to an agent two days ago who told me I could either close the account or switch to Individual once the registration process completed, and then I wouldn’t be charged. At that point I had already made the switch on my account, but I’ve still been charged.
When I tried to close the account, I looked like I have to do it country by country, it's all very confusing.
Then I managed to speak to another agent based in Singapore who told me I’m not even registered for a UK account and that I need to contact UK support—but I can’t, because I’m not registered there! So I can't even post this in the forum there. I still have countries pending, I've tried to close Singapore but can't and they can't help.
I’ve sent an email to the managing director account in UK and a Escalation member wrote back that they couldn't find a case to investigate so passed it backwards to one of the other members of the escalation team, but I have no idea if I’ll even get a reply.
Has anyone been through this or know what to do next? Why is there no Global support available, every avenue I have tried has come back with nothing, it shouldn't be this hard to get help.
I just want to close any amazon seller account I have anywhere, and receive a refund.
Through Amazon’s podcast, This Is Small Business , producer Andrea Marquez gets what she calls, “a front-row seat in a masterclass on entrepreneurship.” In each episode, she meets with small business owners from across the US to discuss pivotal moments they've experienced. Each episode focuses on challenges these business owners have faced, and what they’ve learned as they’ve scaled their businesses.
Below, Marquez shares, in her own words, some key insights and actionable lessons from the most downloaded episodes of 2024:
- Your email list is gold. Jenna Kutcher, Author, Podcaster and Digital Marketing Guru, didn’t just remind me that email marketing isn’t dead, she convinced me it’s the most valuable tool. Your email list is your direct hotline to your customers. Unlike social media, you own it, and no algorithm can take it away. Give people a reason to join your list, such as a freebie, a discount, or something else that they can’t resist. Then, don’t ghost them. Keep showing up in their inbox with helpful, fun, or inspiring content.
- Not all money is good money. Iman Cotton, Business Loan Officer with CDC Small Business Finance, dropped this insight: Loans can help, but only if you know what you’re signing up for. If it sounds too good to be true, it probably is. Always ask yourself, “Will this loan help my business grow, or am I just trying to put out a fire?” If it’s the latter, rethink it.
- Networking isn’t about hoarding business cards. Robbie Samuels, Author, Business Coach, Biz Book Publishing Hub Founder & Podcast Host, reminded me that networking is about people, not numbers. It’s not about having the most connections; it’s about having meaningful ones. Follow up. Yes, I’m calling myself out here. Send a quick email or share a resource. No, it’s not weird. It’s thoughtful.
- Preparation is everything. Jay Clouse, Founder of Creator Science, stressed the power of pre-launch preparation. The little things, such as building a buzz and knowing your audience, matter so much. Start talking about your launch early. Use teasers, sneak peeks, or a waitlist to make people feel like they need what you’re about to offer.
- Marketing isn’t magic; it’s strategy. Liz Downing and Elena Fahrländer from Danish Endurance made one thing clear: Marketing doesn’t have to be flashy to work; it has to be authentic. Think about the story that your brand tells, and make sure it’s consistent across all of your platforms. Focus less on selling and more on connecting.
To listen to all the episodes of This Is Small Business podcast, go to Amazon Music, Spotify, or Apple Podcasts.
We recently released our Brand Protection report, which demonstrates our efforts to stop bad actors and protect your business from counterfeit products through industry-leading technology and strategic partnerships.
In 2024, we invested more than a billion dollars and employed thousands of people—including machine learning scientists, software developers and expert investigators—to help protect customers, brands, selling partners and our store from counterfeit, fraud and other forms of abuse.
The report outlines the progress we’ve made, including the following highlights:
- In 2024, we identified, seized and appropriately disposed of more than 15 million counterfeit products worldwide, preventing them from harming customers or being resold elsewhere in the retail supply chain.
- Since its launch in 2020, Amazon's Counterfeit Crimes Unit has pursued more than 24,000 bad actors through litigation and criminal referrals to law enforcement.
- Through our continued investment in AI, our improved proactive controls blocked more than 99 percent of suspected infringing listings before the brand owners had to find and report them.
- Since 2020, while the number of products available for sale in our store has continued to grow, we have seen around a 35-percent decrease in the total valid notices of infringement submitted by brands.
- More than 2.5 billion product units have been verified as genuine through our Transparency programme, which has enrolled 88,000 brands worldwide, including Fortune 500 companies, global brands, startups and small businesses.
We remain committed to continued advancements and we will not rest until we drive counterfeits to zero.
For more detailed updates on our strategic areas of focus and the progress we’ve made, go to the Brand Protection report.
To report abusive customers or sellers, go to Report abuse.
Share your feedback with us after any support call
You can now provide immediate feedback to us at the end of a call with Selling Partner Support.
Previously, you had to wait for us to send you an email after your case was resolved to offer feedback. Now, you can remain on the line after the call ends to complete a brief satisfaction survey.
This survey makes it easier to share feedback immediately after you receive assistance. It's part of our ongoing efforts to improve our Selling Partner Support experience and identify areas for improvement.
Effective April 7, 2025, international sellers that ship seller-fulfilled orders on Amazon.com.sg from a location outside of Singapore must provide customers with one of the following options within five days of receiving a return request:
- Valid Singapore return address.
- Prepaid return shipping label.
- Returnless refund.
With this change, we’re committed to providing a resolution to customers within a reasonable time.
If you don’t provide one of the above options within five days, we’ll proactively issue a refund to affected customers on your behalf. This will be deducted from your seller account and the customer will be allowed to keep or discard the item.
To learn more, go to Return methods for international sales.
We've launched Amazon Brand Builder, a new tool that provides tailored recommendations to help grow your brand.
A strong brand builds trust, increases recognition, and creates memorable connections with customers, which can help increase sales.
When you use the Amazon Brand Builder, your brand will be placed in one of the following development stages:
- Launch Viable Selection
- Establish Brand Identity
- Grow Brand Awareness
- Build Brand Loyalty
- Strengthen Brand Recall
In this panel, you can also see the recommended actions that can help you advance to the next stage.
To access Amazon Brand Builder on Seller Central, go to Brands menu and then click Build Your Brand.
For more information about building your brand on Amazon, go to Build Your Brand.
Shipping Validity
Hi everyone, i am a new seller and seems like i have trouble in my tracking.
I used sometimes SPX, singpost or Lazada Ninja to deliver, but amazon tags these tracking invalid and shows to my buyers, parcel might be lost.
Does anyone have same issue and find out how to resolve this please?
Thanks thanks!
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