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Updates to improve your product titles begin on July 27
by News_Amazon

Your product titles are one of the first things customers see and for customers shopping on mobile, every character counts. To ensure your product titles appeal to customers everywhere, we’re making some changes that will help you show your product name and your product highlights seamlessly.

Starting July 27, 2026, titles in all categories except for media will need to be 75 characters or less, including spaces. This ensures that your title will fully display in mobile and is consistent with the title length used by other online stores.

Item Highlights provide an additional 125 characters for sharing materials or recommended use cases that help customers compare options. This content is searchable and visible below titles in search results and on product detail pages.

We’re providing you with AI-powered tools to ensure that your new titles and Item Highlights are optimal. You can start reviewing, modifying and using AI-recommended titles and Item Highlights today by taking the following steps:

  1. Go to Manage All Inventory and find the listing that you’d like to update.
  2. Select Edit from the drop-down menu.
  3. Click View enhancements on the left of the page to see titles and Item Highlights that follow our product title requirements and best practices. These recommendations keep your key product information in the title and move additional details to Item Highlights.

After July 27, any titles still over 75 characters will be updated to the AI recommendation gradually. Your listings stay active throughout this process, and you can make changes to your titles and Item Highlights at any time.

When changes are made to your listings, brand owners will have 14 days before implementation to review, modify and approve AI-generated recommendations for titles and Item Highlights in Review Listings Changes.

To update your listings at any time, go to Manage All Inventory.

For more information about titles, Item Highlights and examples of the new title format, go to Product title requirements and guidelines.

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Passkeys coming to Seller Central in July
by News_Amazon

Starting in July 2026, we’re extending passkeys to all Seller Central accounts.

Passkeys are a secure, passwordless way to sign in using your device's built-in authentication – like fingerprint, face recognition or PIN – letting you access your account with ease and simplicity. They can’t be phished or stolen, and they’re supported by most modern smartphones, tablets and operating systems. We don’t collect or store any of your passkey data or biometrics, so your privacy is protected.

A compromised Amazon account can mean unauthorised changes to listings, diverted payouts or disrupted operations.

Passkeys offer you:

  • Stronger security for your business: With stronger account security, you reduce the risk of unauthorised access that could harm your reputation, inventory or revenue.
  • Built-in phishing protection: Because passkeys are bound to your device and can’t be typed or shared, your credentials can’t be stolen, protecting you against even the most convincing phishing attempts.
  • Faster and easier sign-in: Authenticate with a quick fingerprint scan, face recognition, QR code scan or device PIN – the same way you unlock your phone. Your passkey is stored securely in your device’s password manager and works when you need it, with no verification codes or memorisation needed.

We strongly encourage all users to set up a passkey as soon as possible. Passkeys are available to all sellers and will become required for some accounts later in 2026. Setting up your passkey now means your account is protected and ready before that happens. Enrolment takes less than two minutes and immediately gives you a faster, more secure sign-in experience.

To set up a passkey:

  1. Sign in to your account and go to the Login and Settings page.
  2. Select the Create Passkey option.
  3. Follow the on-screen steps to register your device.

Once your passkey is created, your next sign-in will be faster, easier and more secure.

For more information, go to: Passkey verification and About Passkey .

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Changes to review sharing across product variations starting Feb 12
by News_Amazon

Starting February 12, 2026, we're changing how reviews are shared across products in a variation to improve accuracy and help customers make more informed purchasing decisions. This change will help customers understand product-specific feedback before purchase, increasing trust and potentially decreasing returns.

Currently, reviews are shared across all variations of a product, even when variations have significant differences in features or specifications. This can lead to reviews that don’t accurately reflect the specific variation a customer is considering.

With this change, reviews will only be shared between variations with minor differences that don’t affect functionality. Reviews will no longer appear on variations with significant differences which may affect your products’ overall star ratings and review counts.

Reviews will continue to be shared for the following variations:

  • Colour or pattern variations of the same product.
  • Size variations that maintain the same function, like king-sized and queen-sized bedding.
  • Pack size or quantity variations.
  • Secondary scent variations for non-scent-focused products, like lemon-scented vs. unscented cleaning products.
  • Different model fitments for the same product type, like phone cases for different models.

We recognize the importance of reviews to your business. To ensure a smooth transition for both you and your customers, we'll implement these changes gradually by product category between February 12, 2026 and May 31, 2026. You'll receive email notification 30 days before any changes affect your products.

To prepare, we recommend that you review your variations in Manage All Inventory to ensure that they accurately reflect product differences (for example, use colour variation for colour differences, not quantity variation). For guidance on listing variations and product information, visit Listing quality and Variation relationships.

If you need to update your variation themes after the change takes effect, reviews will be re-shared for eligible products.

For more information about review sharing across variations, visit Review sharing guidelines.

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Find Value Added Tax (VAT) and Extended Producer Responsibility providers easily with new Service Hub
by News_Amazon
Amazon replied

We’ve launched Service Hub to help you meet the mandatory Value Added Tax (VAT) and Extended Producer Responsibility (EPR) compliance requirements for selling in European stores.

Our new Service Hub helps you easily compare and connect with experienced service providers so you can meet these requirements.

With Service Hub, you can:

  • Compare providers and pricing for Germany, France, Spain, Italy, Sweden, Poland, Netherlands and Belgium
  • View transparent pricing information, including one-time and recurring fees
  • Customise services for single countries or multi-country bundles
  • Get provider responses within 48 hours

Here’s how to find compliance solutions on Service Hub:

  1. Go to Service Hub.
  2. Select your target region, country and required services from the drop-down menu, then click Confirm to view provider offers.
  3. Click Learn more to select your preferred service or bundle, then Continue to reach the sign-up page.
  4. Submit your contact information.

Note: Third-party service providers operate independently and will bill you directly for their services.

For more information, go to Service Hub.

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Amazon employees lies about their own policies!
by Seller_lknddvfkI8ep1

We declined return reason of customer because it was out of policy request. He wanted to return it after 35 days later from delivery. 2 days later, Amazon made refund on our behalf, claimed that it was not out of policy request.

Talked with several people, each one of them told different reasons about why we are not right. We beat every claim of them by providing their own policies about return. Their last claim is, Estimated Delivery Time is the prior reason to decide whether If the return is out of policy or not.

Thats a lie, because I sent them screenshots of policy and it's SO obvious, most of the products return window is 30 days and that period STARTS AFTER DELIVERY. Not ESTIMATED DELIVERY TIME.

Customers are lying, Amazon staff is lying. What happened to this place ?!

Case ID is 18674608161 for any honest MOD ( If there is any left)

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Last day for Amazon Singapore Third-Party Marketplace orders is 6 July
by News_Amazon

As previously communicated, we will discontinue operating Amazon Fresh (including grocery partners), Amazon Retail, and Third-Party Marketplace on Amazon.sg effective 7 July 2026. We value the relationship we've built with you, and we recognise the impact this may have on your business. We're committed to helping you through this transition.

What does this change mean for you:

We are conducting a phased wind-down of our Third-Party Marketplace operations in Singapore. The last day we will accept customer orders on the Third-Party Store of Amazon.sg is 6 July 2026.

During this period:

  • You can continue to sell through your existing inventory until 11:59 pm on 6 July 2026.
  • You can create removal orders for your Fulfilment by Amazon (FBA) inventory until 11:59 pm on 6 July 2026.
  • We'll provide free removals for all FBA inventory for removal orders placed before 11:59 pm on 6 July 2026.

Please note the key dates relating to FBA and Fulfilled by Merchant (FBM) operations:

  • 6 July 2026: Last day to sell via FBA and FBM, and to create FBA removal orders. Any FBA inventory that does not have a removal order created by 6 July will be removed on your behalf in accordance with the Amazon Services Business Solutions Agreement, including the Fulfilment by Amazon Service Terms. However, FBA customer return items that are added to your inventory from 6 July will be treated differently. See the Customer Returns section below.
  • 7 July 2026: All FBA and FBM offers will be deactivated.
  • From 7 July 2026, you will continue to have access to your Amazon Seller Central account until further notice, but your offers will be deactivated.

Customer Returns:

Customer returned items added to your inventory before 6 July will be available for removal for free by 6 July 11:59 pm. Customer returned items added to your inventory from 6 July will not be available for removal but we will reimburse you the proceeds from the sale of the item net of the applicable FBA fees as per the FBA Customer Returns Policy. Reimbursements will be processed automatically and reflected in your Seller Central payments within 30 days of the customer return initiation.

Continue growing your business with Amazon globally:

Through Amazon Global Selling, you can reach customers worldwide across other Amazon stores. If you're not already selling in other Amazon stores, you can visit the Amazon Global Selling website to learn how to get started.

To help you wind down your business on Amazon.sg, we encourage you to consult these updated FAQs and contact Seller Support if you have further questions.

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Answers to your product title update questions
by News_Amazon

In June 2026, we announced an update to the title guidelines and a new Item highlights feature to help you show your product name (Item name) and your product highlights (Item highlights) seamlessly. Since then, you’ve updated more than 984 million product titles.

Below are some answers to some of the common questions we’ve received about this update:

  • How does this update affect search discoverability of my products in Amazon’s stores?

    Your search and discoverability are unchanged. Item name and Item highlights are both inputs for search, and one isn’t prioritised over the other.

  • Do I have to update my listings before Amazon recommends changes?

    No. You can update your listings at any time. On 27 July 2026, we began making recommendations, using your existing product titles, on non-compliant listings. These changes will take place throughout 2026 and your listings will remain active, editable and searchable, even if they haven't been updated yet. Brand owners will have 14 days before these changes are implemented to review, modify and approve AI-generated in Review Listings Changes. If you disagree with the updates that we’ve made or recommended, you can update your listings at any time in Manage All Inventory or by using the List Your Products tool.

  • Will the mobile and desktop display of the title and Item highlights be the same?

    Yes, effective 10 August 2026, Item highlights will display beneath the Item name across desktop and mobile. The number of characters that are visible on screen may vary, depending on screen size or pre-configured display settings.

  • Can I update my listings in bulk?

    Yes. You can download the Category Listings report, which will be pre-populated with any product information that you’ve provided. The Item highlights field will appear next to the Item name in the report. You can update both fields in the spreadsheet, save it and then upload it to the List Your Products tool. Listings are typically updated within eight hours.

  • Where do I put my brand name or other key product details?

    With this update, you’ll still have 200 characters to list your important product information; those characters will be split between Item name (75 characters) and Item highlights (125 characters). Based on our best practices, we recommend that you keep your brand name in the Item name. All other important details can be distributed across both fields.

  • Should I add variating attributes in Item name or in Item highlights?

    We recommend that you include the most important variating attributes in the Item name. If the 75-character limit prevents you from including all attributes in the Item name, you can retain the most important attributes there and move the others to Item highlights.

Thank you for your partnership and for helping ensure that customers have the information they need to purchase your products with confidence.

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