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We would like to thank you again for putting your trust in Amazon to help power your business.

We continue to invest in technology, transportation and infrastructure to innovate on behalf of our selling partners and customers. We’ve launched new tools and programs to help you better manage your business, including FBA Donations, Outlet Deals and the Account Health Rating.

On August 1, 2025, we will update FBA, Amazon Easy Ship and referral fees, including decreasing FBA fulfilment fees to ensure we continue to offer great value and increasing FBA monthly storage fees to drive more efficient use of storage.

We will also extend the subscription fee waiver of SGD 29.95 until December 31, 2026 and support you to add new products with additional FBA New Selection incentives.

All fees do not include applicable taxes, such as GST.

FBA fee changes

  • We will reduce FBA fulfilment fees across all size bands by 16% on average.
  • We will increase the monthly inventory storage fee by 10% to better align fees with our underlying costs. This will help drive improved inventory health, more efficient use of our storage and create more capacity for high-demand products and for sellers who use space efficiently.

Amazon Easy Ship changes

  • We will split the 0-5 kg weight band into five weight bands of 1 kg each, that is 0-1 kg, 1-2 kg, 2-3 kg, 3-4 kg and 4-5 kg. There will be no changes to other weight bands.
  • We will decrease Amazon Easy Ship fees for 4/8 weight tier bands, while maintaining the existing fees for the remaining 4/8 weight tier bands

Changes to referral fees and categories

  • Home and Kitchen will combine "Home" and "Kitchen" categories, with a 12% referral fee.
  • Tools and Home Improvement will combine "Tools" and "Home Improvement" categories, with a 12% referral fee.
  • Beauty, Health and Personal Care will combine "Beauty", "Health & Personal Care" and "Personal Care Appliances" categories, with an 8% referral fee for items priced SGD 20 or less and 11% fee for items priced over SGD 20.
  • Consumer Electronics will combine "Home Entertainment", "Consumer Electronics (devices)", "Mobile Phone Devices" and "Camera and Photo" categories, with an 8% referral fee.
  • Media - Books, DVD, Music, Software will combine "DVD", "Books", "Music" and "Software" categories, with a 13.5% referral fee.
  • Sports and Outdoors will combine "Sports" and "Outdoors" categories, with a 12.5% referral fee.
  • The referral fee for Luxury Beauty will reduce to 8% for items priced $20 or less, while remaining at 11% for items priced over $20.

Subject to the above, all other referral fees will remain unchanged. Effective August 1, 2025, we will also rename certain categories for greater clarity. For more information on these name changes, go to Fee category guidelines for your products. 

Referral fee category management

We regularly audit our store to ensure accurate product classification and referral fees. We may rename or redefine categories for clarity, which may change your listing fee category. While products can appear in multiple browse nodes in our store, each product type can only belong to one fee category. We will notify you if the fee category for any of your listings changes.

Thank you for your continued partnership with us to serve customers through 2025 and beyond.

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delivered to old address
by Seller_DUrWmp6AT2GQy

got an order, customer address was wrong. she shifted but did not updated in her profile, hence the parcel was delivered to old address. advised her to retrieve the parcel from old address but she dont wish to. so what shall i do now?

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We’ve added a Stay Informed tab to the Seller Central mobile app, Amazon Seller, to make it easier for you to access the latest news and business-critical updates, even on the go.

To find all recent announcements and resources posted on Seller News in the app, go to the top of your home screen and select the Stay Informed tab.

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Registration for Amazon Accelerate 2025 is now open! Our premier annual selling partner conference is back in Seattle on September 16-18, 2025.

Amazon Accelerate is the destination for any seller looking to take their business to the next level. The event offers opportunities to receive one-on-one support, network with fellow sellers and discover cutting-edge resources and tools to accelerate your business growth.

Join Amazon Accelerate to:

  • Be the first to hear from Amazon senior leaders as they unveil our latest innovations.
  • Get personalized one-on-one support from Amazon subject matter experts at the Seller Café.
  • Attend presentations, panels and interactive workshops hosted by industry leaders on topics including operations, marketing and business growth.
  • Build meaningful connections with fellow sellers at networking hubs centered around shared interests, talking points and hands-on activities.
  • Meet with representatives from Amazon selling programmes and third-party service providers at Partner Connect to find out how they can help you grow your business.

Register by August 3, 2025 and save $100 on the in-person registration price at $499 (regular price $599). In-person seats are limited, so register now to secure your place.

If you can’t attend in person, you’ll be able to stream certain sessions. We’ll share more details ahead of the event.

For more information, go to Amazon Accelerate.

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In our new podcast series Small Business Bytes on This is Small Business, producer Andrea Marquez shares bite-sized insights from interviews with more than 100 US small business owners about pivotal moments, challenges, and lessons learned as they scaled their business.

In this series, Marquez explores how mindset is a powerful tool to guide long-term planning and overcome challenges:

  1. Know the problem you’re solving: Your why leads your decisions, your brand messaging, and keeps you going when things get tough. For example, Sean Brownlee founded Ravenox to create stable, meaningful jobs for veterans as they transition to civilian life. Teri Johnson created Harlem Candle Co to celebrate Black culture in the US through fragrance. Both found success by grounding their business in a clear purpose. Ask yourself: What pain point does my business address? And how does that connect to my deeper mission?
  2. Don’t wait for perfect: Trying to perfect your product before launching can stall your growth. When Val Fishbane of Spread the Love Foods launched early, real world customer data helped refine everything from the ingredients to the jar size. Consider starting small, gathering feedback, and iterating from there.
  3. Make your brand story personal: Storytelling builds emotional trust, but it needs to be rooted in something meaningful. Conchita Pleasant started Nefertiti’s Secrets after losing her hair during cancer treatment. She turned personal healing into a haircare brand focused on empowerment. Ray Phillips of Soap Sox created his product to help children in treatment facilities feel safe at bath time. These stories make customers feel seen and understood. Share the personal moment that sparked your business. Why did you decide to create this solution?
  4. Craft a pitch that hooks in seconds: A sharp elevator pitch should spark curiosity fast. Felicia Jackson (CPR Wrap) opens her pitch with a gripping moment of panic: watching her child choke and feeling powerless despite her CPR training. Matthew Tesvich (Skunk Skin) connects with humor and relatability: he jokes about his own stinky feet, then pitches odor-fighting socks. Present the problem, an emotional hook, and a simple solution, and try to do it in less than 60 seconds.
  5. Use social proof to build trust: User-generated content like reviews, social media tags, and customer photos and videos are powerful tools to grow your brand. Research shows that 70% of customers will consider user-generated content before purchasing a product. Create a branded hashtag, repost customer content (with permission), and add reviews or videos to your product pages or email newsletters.

To listen to all the episodes of This Is Small Business podcast, go to Amazon Music, Spotify, or Apple Podcasts.

(Note: Episodes are in English.)

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International Shipping from SG
by Seller_IbMul80VEEKpC

Hi, we just started listing our backpack on amazon.sg. Currently shipping to SG only. I noticed that other stores offer free international shipping from SG. I have not found shipping cost to make this feasible. What shipping service method makes this possible?

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Amazon Easy Ship
by Seller_ozs042tOuMkob

I have got my first order and opt for AES. However the item is not picked up on scheduled time. Who do I look for here ?

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Starting May 29, 2025, we’ll begin to migrate all product and food safety compliance requirements from the Manage Your Compliance dashboard to the Policy Compliance page within the Account Health dashboard.

The updated Account Health dashboard streamlines compliance management; you can monitor policy violations, submit documents, file appeals and coordinate with Testing, Inspection and Certification providers for product verification, all in one place.

During the migration period, you must check both dashboards to view all of your violations. We'll guide you through this process with instructions on updated help pages and video tutorials when the migration starts.

The migration is expected to be complete in July, and we’ll notify you once all compliance violations are consolidated into the Account Health dashboard.

We appreciate your understanding as we work to simplify compliance management on Seller Central.

To learn more, register for our May 27 webinar and Q&A session: How to utilise the Account Health Dashboard (AHD) to view product and food safety requirements.

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We've updated our Buyer-Seller Messaging options to better protect buyer communication preferences.

Buyer-Seller Messaging allows you to contact buyers to complete orders or respond to customer service questions, however the tool shouldn't be used for marketing and promotional purposes.

To ensure messaging is only used for critical messages, we've removed the option to add "[Important]" to the message subject line and override buyer opt-out preferences.

You'll still be able to contact buyers with important messages about their orders. If the contact reason is critical to complete the order, your message will be delivered, regardless of the buyer's opt-out status.

For the best experience, we recommend that you use our message templates which automatically include order IDs, translate messages to the buyer's preferred language, and flag messages as [Important] if needed.

For more information, go to Contact a buyer using Buyer-Seller Messages.

For more information on what type of buyer messages are permitted, go to our Communication guidelines.

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Account Deactivated Singapore
by Seller_KCr3iVJ1MYVaL

Hello Singapore Amazon Forums,

I've recently receieved an email from Amazon Singapore stating that my account has been deactivated in accordance with section 3 of the Amazon Services Business Solutions Agreement.

The initial email I received in the Performance Notifications stated and asked me to provide the following;

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-- Bank account statement and credit card statement.

-- A valid government-issued photo identity document such as driver’s license or passport. The document must include the full name, date of birth, ID number, expiry date, signature of the bearer if applicable and country of issuance or country of citizenship.

-- A business license, if applicable.

-- A utility bill dated for piped gas, natural gas, electricity, piped water, mobile phone, fixed-line phone, or internet service.

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I've submitted the requested documents however upon submission, I received second Performance Notification from Amazon that stated that my account remains deactivated and somehow my account was flagged as having potentially engaged in 'deceptive, fraudulent, or illegal activity'. This is confusing as I had not yet used my account to for listing, selling or reviewing yet.

Afterwards I acquired and submitted all requested documents (bank statements, ids, license, new utility bill) once more and made sure all of the details match my Seller Central.

Please could you guide me on how to resolve this issue? I have attempted to contact the support but the responses I have received so far have not been helpful.

I am posting the full perfomance notifications below as additional information. Thank you for your kind assitance.

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