Our annual Prime Day shopping event will take place July 8-14, offering Prime members 7 days of savings across categories.

It’s not too late to participate. You can create Prime Exclusive Discounts, coupons or Sponsored Products campaigns any time before or during the event.

To learn more about Prime Day, go to About Amazon.

We would like to thank you again for putting your trust in Amazon to help power your business.

We continue to invest in technology, transportation and infrastructure to innovate on behalf of our selling partners and customers. We’ve launched new tools and programs to help you better manage your business, including FBA Donations, Outlet Deals and the Account Health Rating.

On August 1, 2025, we will update FBA, Amazon Easy Ship and referral fees, including decreasing FBA fulfilment fees to ensure we continue to offer great value and increasing FBA monthly storage fees to drive more efficient use of storage.

We will also extend the subscription fee waiver of SGD 29.95 until December 31, 2026 and support you to add new products with additional FBA New Selection incentives.

All fees do not include applicable taxes, such as GST.

FBA fee changes

• We will reduce FBA fulfilment fees across all size bands by 16% on average.
• We will increase the monthly inventory storage fee by 10% to better align fees with our underlying costs. This will help drive improved inventory health, more efficient use of our storage and create more capacity for high-demand products and for sellers who use space efficiently.

Amazon Easy Ship changes

• We will split the 0-5 kg weight band into five weight bands of 1 kg each, that is 0-1 kg, 1-2 kg, 2-3 kg, 3-4 kg and 4-5 kg. There will be no changes to other weight bands.
• We will decrease Amazon Easy Ship fees for 4/8 weight tier bands, while maintaining the existing fees for the remaining 4/8 weight tier bands

Changes to referral fees and categories

• Home and Kitchen will combine "Home" and "Kitchen" categories, with a 12% referral fee.
• Tools and Home Improvement will combine "Tools" and "Home Improvement" categories, with a 12% referral fee.
• Beauty, Health and Personal Care will combine "Beauty", "Health & Personal Care" and "Personal Care Appliances" categories, with an 8% referral fee for items priced SGD 20 or less and 11% fee for items priced over SGD 20.
• Consumer Electronics will combine "Home Entertainment", "Consumer Electronics (devices)", "Mobile Phone Devices" and "Camera and Photo" categories, with an 8% referral fee.
• Media - Books, DVD, Music, Software will combine "DVD", "Books", "Music" and "Software" categories, with a 13.5% referral fee.
• Sports and Outdoors will combine "Sports" and "Outdoors" categories, with a 12.5% referral fee.
• The referral fee for Luxury Beauty will reduce to 8% for items priced $20 or less, while remaining at 11% for items priced over $20.

Subject to the above, all other referral fees will remain unchanged. Effective August 1, 2025, we will also rename certain categories for greater clarity. For more information on these name changes, go to Fee category guidelines for your products. 

Referral fee category management

We regularly audit our store to ensure accurate product classification and referral fees. We may rename or redefine categories for clarity, which may change your listing fee category. While products can appear in multiple browse nodes in our store, each product type can only belong to one fee category. We will notify you if the fee category for any of your listings changes.

Thank you for your continued partnership with us to serve customers through 2025 and beyond.

Starting May 29, 2025, we’ll begin to migrate all product and food safety compliance requirements from the Manage Your Compliance dashboard to the Policy Compliance page within the Account Health dashboard.

The updated Account Health dashboard streamlines compliance management; you can monitor policy violations, submit documents, file appeals and coordinate with Testing, Inspection and Certification providers for product verification, all in one place.

During the migration period, you must check both dashboards to view all of your violations. We'll guide you through this process with instructions on updated help pages and video tutorials when the migration starts.

The migration is expected to be complete in July, and we’ll notify you once all compliance violations are consolidated into the Account Health dashboard.

We appreciate your understanding as we work to simplify compliance management on Seller Central.

To learn more, register for our May 27 webinar and Q&A session: How to utilise the Account Health Dashboard (AHD) to view product and food safety requirements.

We've updated our Buyer-Seller Messaging options to better protect buyer communication preferences.

Buyer-Seller Messaging allows you to contact buyers to complete orders or respond to customer service questions, however the tool shouldn't be used for marketing and promotional purposes.

To ensure messaging is only used for critical messages, we've removed the option to add "[Important]" to the message subject line and override buyer opt-out preferences.

You'll still be able to contact buyers with important messages about their orders. If the contact reason is critical to complete the order, your message will be delivered, regardless of the buyer's opt-out status.

For the best experience, we recommend that you use our message templates which automatically include order IDs, translate messages to the buyer's preferred language, and flag messages as [Important] if needed.

For more information, go to Contact a buyer using Buyer-Seller Messages.

For more information on what type of buyer messages are permitted, go to our Communication guidelines.