Our annual Prime Day shopping event will take place July 8-14, offering Prime members 7 days of savings across categories.
It’s not too late to participate. You can create Prime Exclusive Discounts, coupons or Sponsored Products campaigns any time before or during the event.
To learn more about Prime Day, go to About Amazon.
We would like to thank you again for putting your trust in Amazon to help power your business.
We continue to invest in technology, transportation and infrastructure to innovate on behalf of our selling partners and customers. We’ve launched new tools and programs to help you better manage your business, including FBA Donations, Outlet Deals and the Account Health Rating.
On August 1, 2025, we will update FBA, Amazon Easy Ship and referral fees, including decreasing FBA fulfilment fees to ensure we continue to offer great value and increasing FBA monthly storage fees to drive more efficient use of storage.
We will also extend the subscription fee waiver of SGD 29.95 until December 31, 2026 and support you to add new products with additional FBA New Selection incentives.
All fees do not include applicable taxes, such as GST.
FBA fee changes
Amazon Easy Ship changes
Changes to referral fees and categories
Subject to the above, all other referral fees will remain unchanged. Effective August 1, 2025, we will also rename certain categories for greater clarity. For more information on these name changes, go to Fee category guidelines for your products.
Referral fee category management
We regularly audit our store to ensure accurate product classification and referral fees. We may rename or redefine categories for clarity, which may change your listing fee category. While products can appear in multiple browse nodes in our store, each product type can only belong to one fee category. We will notify you if the fee category for any of your listings changes.
Thank you for your continued partnership with us to serve customers through 2025 and beyond.
got an order, customer address was wrong. she shifted but did not updated in her profile, hence the parcel was delivered to old address. advised her to retrieve the parcel from old address but she dont wish to. so what shall i do now?
We’ve added a Stay Informed tab to the Seller Central mobile app, Amazon Seller, to make it easier for you to access the latest news and business-critical updates, even on the go.
To find all recent announcements and resources posted on Seller News in the app, go to the top of your home screen and select the Stay Informed tab.
Registration for Amazon Accelerate 2025 is now open! Our premier annual selling partner conference is back in Seattle on September 16-18, 2025.
Amazon Accelerate is the destination for any seller looking to take their business to the next level. The event offers opportunities to receive one-on-one support, network with fellow sellers and discover cutting-edge resources and tools to accelerate your business growth.
Join Amazon Accelerate to:
Register by August 3, 2025 and save $100 on the in-person registration price at $499 (regular price $599). In-person seats are limited, so register now to secure your place.
If you can’t attend in person, you’ll be able to stream certain sessions. We’ll share more details ahead of the event.
For more information, go to Amazon Accelerate.
In our new podcast series Small Business Bytes on This is Small Business, producer Andrea Marquez shares bite-sized insights from interviews with more than 100 US small business owners about pivotal moments, challenges, and lessons learned as they scaled their business.
In this series, Marquez explores how mindset is a powerful tool to guide long-term planning and overcome challenges:
To listen to all the episodes of This Is Small Business podcast, go to Amazon Music, Spotify, or Apple Podcasts.
(Note: Episodes are in English.)
Hi, we just started listing our backpack on amazon.sg. Currently shipping to SG only. I noticed that other stores offer free international shipping from SG. I have not found shipping cost to make this feasible. What shipping service method makes this possible?
I have got my first order and opt for AES. However the item is not picked up on scheduled time. Who do I look for here ?
Starting May 29, 2025, we’ll begin to migrate all product and food safety compliance requirements from the Manage Your Compliance dashboard to the Policy Compliance page within the Account Health dashboard.
The updated Account Health dashboard streamlines compliance management; you can monitor policy violations, submit documents, file appeals and coordinate with Testing, Inspection and Certification providers for product verification, all in one place.
During the migration period, you must check both dashboards to view all of your violations. We'll guide you through this process with instructions on updated help pages and video tutorials when the migration starts.
The migration is expected to be complete in July, and we’ll notify you once all compliance violations are consolidated into the Account Health dashboard.
We appreciate your understanding as we work to simplify compliance management on Seller Central.
To learn more, register for our May 27 webinar and Q&A session: How to utilise the Account Health Dashboard (AHD) to view product and food safety requirements.
We've updated our Buyer-Seller Messaging options to better protect buyer communication preferences.
Buyer-Seller Messaging allows you to contact buyers to complete orders or respond to customer service questions, however the tool shouldn't be used for marketing and promotional purposes.
To ensure messaging is only used for critical messages, we've removed the option to add "[Important]" to the message subject line and override buyer opt-out preferences.
You'll still be able to contact buyers with important messages about their orders. If the contact reason is critical to complete the order, your message will be delivered, regardless of the buyer's opt-out status.
For the best experience, we recommend that you use our message templates which automatically include order IDs, translate messages to the buyer's preferred language, and flag messages as [Important] if needed.
For more information, go to Contact a buyer using Buyer-Seller Messages.
For more information on what type of buyer messages are permitted, go to our Communication guidelines.