Get Ready for 📦 Prime Day 2025!

On April 29, Amazon announced that Prime Day will return this July, offering a major opportunity for Handmade sellers to connect with customers who increasingly value unique, artisan-crafted products from small businesses. During Prime Day 2024, independent sellers – who make up more than 60% of sales in Amazon's store – sold more than 200 million items during the event. As consumers continue to prioritize supporting independent artisans and small businesses, Prime Day 2025 presents an excellent chance to showcase your creations to millions of Prime members.

Amazon's Commitment to Small Businesses: For this Prime Day, we're excited to share that we're developing new shopping flows, traffic drivers, and curated merchandising experiences specifically designed to highlight offers from makers and small businesses. Your unique handcrafted items could be featured in these special shopping experiences, potentially reaching even more customers who are eager to support independent sellers.

Important: Deal scheduling is now open! Don't wait to submit your deals for Prime Day 2025

Key Upcoming Dates ⏰:

• May 5 through Six Hours Before End of Event: Submissions are open for Prime-Exclusive Price Discounts
• June 2, 2025: Deal scheduling deadline for Prime-Exclusive Best Deals and Lightning Deals
• June 9, 2025: FBA inventory inbound cutoff for Premium Shipments
• June 18, 2025: FBA inventory inbound cutoff for Optimized Shipments

Prepare and plan now to make the most of this event:

• Create compelling Prime Day deals to attract deal-seeking customers
• Plan your inventory strategy and submit FBA shipments early to ensure stock availability
• Review the 2025 Prime Day Readiness Playbook in Seller Central for detailed guidance
• Enhance your product detail pages with high-quality images and videos - listings with videos see an average 23.8% increase in sales
• Consider using Amazon Ads to promote your deals - advertisers saw up to 2.3x increase in sales for promoted deal ASINs
• Develop a promotional strategy to drive traffic to your deal pages from your existing channels (e.g., website, social media, brand newsletters, and more)

With Amazon's increased focus on promoting small businesses and artisans this Prime Day, there's never been a better time to participate. Don't miss the upcoming June 2nd deadline, and stay tuned for more Prime Day updates and tips to help you maximize this opportunity!