This is everything that's wrong with Brand Registry. Legitimate brands acquire goodwill through developing a reputation, and then get forced onto this monopolistic marketplace. If you don't have a brand name already, you don't have a reputation that's worth protecting.

Perhaps your AI will be better at creating "brand names" than the all-caps keyboard mash that most Chinese sellers have used historically (although Amazon's AI has been spectacularly unimpressive for us), but you're still allowing (and sometimes directly creating) garbage knockoffs of quality products, as long as the seller slaps a different logo on the product. Brands mean nothing here, as price (not quality, warranty, support, durability -- you know, the things brands develop over years) is the primary thing Amazon differentiates on. If a buyer is explicitly looking for a brand, it's one that was built off-Amazon then torpedo'd here (but it won't be one of these new ones created by AI). Otherwise, the brand names are so useless that Amazon themselves is starting removing them from the word-salad product titles that are all too common here (because machine-readable is more valuable than human-readable here, and what Amazon calls a brand is not meaningful in most cases).

The USPTO has real work to do, and you're DDOS'ing the office with these pointless brands that mean absolutely nothing to any buyer. All so you can pretend to give a shirt about brands, so that more REAL brands don't prohibit all 3rd party sellers from listing here.

F N STUPID!........................................