PPC expense goes up rapidly , many clicks, no order
Did anyone experience the same issue like me? Starting from Nov 12, I notice that the amount I spent on PPC campaign suddenly went up rapidly but NO ORDER. I used to have at least 1 order on every $10 or $20 ad spent. $82 ad spent but no order from ads and no organic order are ridiculous.
Nothing change in my bid, number of campaigns or product listing. My campaigns are mostly Auto campaign. It likes many people clicked on but no one bought. is it weird?
On the next day, I set daily budget for a campaign only $10/day but ad spent $17 then said out of budget. But how can it run over the daily budget?
PPC expense goes up rapidly , many clicks, no order
Did anyone experience the same issue like me? Starting from Nov 12, I notice that the amount I spent on PPC campaign suddenly went up rapidly but NO ORDER. I used to have at least 1 order on every $10 or $20 ad spent. $82 ad spent but no order from ads and no organic order are ridiculous.
Nothing change in my bid, number of campaigns or product listing. My campaigns are mostly Auto campaign. It likes many people clicked on but no one bought. is it weird?
On the next day, I set daily budget for a campaign only $10/day but ad spent $17 then said out of budget. But how can it run over the daily budget?
3 replies
SEAmod
Hello @Seller_bUS47wleweJ65
Thank you for visiting the seller forums. I wanted to address the part of your post that asks about the $10/day ad spend which resulted in a one day charge of $17.
A daily budget is the amount you’re willing to spend per day over a calendar month. Ad spend on any given day may exceed your daily budget but, at the end of the month, the average daily spend will not exceed your daily budget. For example, if you set your daily budget to $10, you may receive up to $310 worth of clicks in that calendar month (assuming a full 31-day month).
Seller_fDa5EzwaItTdY
This has also happened to me within the last 2 weeks. My PPC ads have shot up with little to no change to my campaigns. There is something happening and it's not sustainable. It's highway robbery at this point.
