Welcome to part three of Amazon Accelerate AI Tools. If you missed part one or two you can find them below. Today we are highlighting how at Accelerate, Amazon Ads announced a new feature that uses generative AI technology to make it easier for advertisers to create more interesting and relevant video ads for customers.

Part One: Amazon Accelerate AI Tools: Project Amelia

Part Two: Amazon Accelerate AI Tools: Product Titles & Recommendations

The new feature, Video generator, creates visually rich video content in a matter of minutes and at no additional cost. Using a single product image, Video generator curates custom AI-generated videos tailored to a product's distinct selling proposition and features, leveraging Amazon's unique insights to vividly bring a product story to life.

Live image will be offered as part of Image generator, our first generative AI-powered technology designed to remove creative barriers and enable brands to produce lifestyle imagery that enhances ad performance.

Both Video generator and live image are currently available in beta to select U.S. advertisers. We will evolve these capabilities based on feedback from our beta advertisers, fine-tuning the technology before a wider release to ensure the highest-quality experience for our customers.

We will continue to use AI to improve the advertiser and shopping experience so brands can seamlessly create engaging ad content that resonates with customers.

As sellers on Amazon will this tool be something you utilize? If not why not?

Best,

Dominic