Hello Sellers,

What is being launched?

We are excited to announce the launch of Seller University's New Product Success (NPS) Learning Pathway, designed to make Amazon the most desirable destination for launching new products and building successful brands. The pathway provides a personalized, sequential learning guide that eliminates information overload and demystifies the path to success for 3P sellers that are brand owners.

Why is it important?

The NPS Learning Pathway addresses a critical gap in the seller experience by providing clear, prioritized steps, demystifying the path to success for new products. As a brand owner, we’ve compiled all the key programs, products, and tools you can leverage to grow your brand in one learning guide.

What are the impacts/benefits?

• Eliminate Information Overload: Sequential learning experience provides clear, prioritized steps
• Accelerate Time to Success: Data shows pathway completion leads to important success markers
• Increase Program Enrollment: Higher conversion rates for critical programs
• Build Seller Confidence: Personalized guidance reduces uncertainty
• Drive Long-term Growth: Supports progression from post-brand enrollment to expansion

Upon completion, brand owners will be able to:

• Identify and list high-opportunity products for their target audience
• Utilize Amazon tools/benefits to optimize brand launches with high-quality content

Have Questions?

If you need clarification about any announcement in Seller Forums, you can:

• Post your question in the Seller Forums
• Check the relevant help pages linked within news articles
• Contact Seller Support for specific guidance
• Learn more on Seller University

We’re always here to help in any way that we can and we would love to hear about your experience with this new learning pathway.

Here is the link to the New product success for brand owners course directly.

Please share your thoughts, feedback or experiences below!