Fbm not eligibility for international sellers
Is international sellers have less to zero percent shared of fbm buybox? Tried to be the lowest buybox among fbm sellers still not getting any fbm buybox rotation. Any thoughts?
Fbm not eligibility for international sellers
Is international sellers have less to zero percent shared of fbm buybox? Tried to be the lowest buybox among fbm sellers still not getting any fbm buybox rotation. Any thoughts?
2 replies
Seller_NbYSGJ8Tehgbv
Estimated shipping speeds play a big role when determining a buy box. I cannot tell you the exact specifications (no one can) but I can tell you the following.
Lets pretend I am an Amazon customer.
You are an Amazon seller. You are selling Item A. There is another seller on the same listing. Lets pretend that the name of the seller is Competitor.
Competitor is selling in the United States. You are selling internationally.
If I buy Item A from Competitor, it will take around 5 days to get to my house. If I buy Item A from you, it will take around 2 weeks to get to my house.
Lets pretend you are one penny cheaper than Competitor. Competitor will still have the buy box due to shipping speeds. Your price must be dramatically lower than Competitor if you want the buy box (because you are an international FBM seller)
Quincy_Amazon
Hello @Seller_NaDkkLnTIvaxf
Thank you for posting your inquiry to the Forums.
There can be a variety of factors that comprise featured offer eligibility.
I've provided some resources that may be helpful to reference. If you still have concerns about your specific listings, please open a Seller Support case and inquire further.
How do I become eligible for the Featured Offer?
Featured Offer eligibility is based on a variety of factors that can affect the customer experience. These factors are evaluated for all sellers, even if you are the only seller. Below are a couple of examples:
- Type of selling plan: If you are fulfilling orders yourself, you must have a Professional Selling Plan.
- Metrics: Your Order Defect Rate, Cancellation Rate, and Late Shipment Rate are metrics that help determine eligibility—the better you perform, the higher your chances are of becoming Featured Offer eligible. You can see how you're doing on the Account Health page.
Seller Central: Featured Offer Info & Eligibility Checker
Seller Central: Becoming the Featured Offer
- Price your items competitively
- Offer faster shipping and free shipping (Note: Products with faster estimated delivery times are also more likely to be the featured offers on product detail pages)
- Provide great customer service
- Keep stock available.
Seller Central - View Featured Offer (Buy Box) Eligibility in Manage Inventory
- First, check eligibility
- Then, in Seller Central, go to your Manage Inventory page and then click Preferences
- Select Featured Offer (Buy Box) Eligible, and at the bottom of the page, click Save Changes
- The Featured Offer (Buy Box) Eligible column will display the status for each of your ASINs
How can I drive sales without the Featured Offer?
- Use high resolution images with clear detail.
- Include key features with benefits listed in your bullet points.
- Make sure your product is classified in the right category for easier discovery through browsing.
- Research the competition as you develop a compelling price point.
- Follow up each order with great customer service.
- Offer free shipping, which can encourage buyers come back to Amazon.
Regards,
Quincy_Amazon
