Confused about generic vs brand and sellers "hijacking" able to sell on an existing listing
When i go to Add Product, it allows me to "Sell this product" and add an offer under the existing product WITH a brand name. (There is no Error code popping up) I am new to this and it seems to refer to "Hijacking" throughout the community.
Now I am confused? I thought that Products with brand names do not allow other sellers to add listing.
Example: https://www.amazon.com/dp/B0DM7P5B4H
If you look up this ASIN in "Add Products" tool, it will allow you to list under it and "Sell this Product" button is available.
So now I tried to sell under an existing Generic listing and getting the Amazon Generic Product policy error code which does not allow to add an offer. Ok great, so I thought, that means i can create a new listing as generic and no one can steal it, and skip the step of creating a useless brand name. However there are many literature which suggests that "Generic" means that the listing can be "Hijacked".
So which way do I go? I want to add a listings and build our store make sure that other sellers cannot hijack it.
Do I go with Generic, Brand Approval, or do full Brand Registry to ensure no one else can add offers?
Last Question the generic product policy: https://sellercentral.amazon.com/help/hub/reference/G84H3T69ZX762NWT?mons_sel_mkid=amzn1.mp.o.ATVPDKIKX0DER&mons_sel_mcid=amzn1.merchant.o.AOGMOMOMTWHMO&mons_sel_persist=true
does it apply to all product and categories? Or only some products? I want to ensure that the listings I create are owned only by my account. Or else i will have to create a generic brand custom for my company (which as can see above the "Sell this product" button is freely available to anybody).
Our company is funded to start with 100k - 1M+ dollars in amazon products and increase from there and we are scared that the listing will be "Hijacked" by other parties. As you can see we cannot sustain the business long term if our listing becomes "Hijacked"
Confused about generic vs brand and sellers "hijacking" able to sell on an existing listing
When i go to Add Product, it allows me to "Sell this product" and add an offer under the existing product WITH a brand name. (There is no Error code popping up) I am new to this and it seems to refer to "Hijacking" throughout the community.
Now I am confused? I thought that Products with brand names do not allow other sellers to add listing.
Example: https://www.amazon.com/dp/B0DM7P5B4H
If you look up this ASIN in "Add Products" tool, it will allow you to list under it and "Sell this Product" button is available.
So now I tried to sell under an existing Generic listing and getting the Amazon Generic Product policy error code which does not allow to add an offer. Ok great, so I thought, that means i can create a new listing as generic and no one can steal it, and skip the step of creating a useless brand name. However there are many literature which suggests that "Generic" means that the listing can be "Hijacked".
So which way do I go? I want to add a listings and build our store make sure that other sellers cannot hijack it.
Do I go with Generic, Brand Approval, or do full Brand Registry to ensure no one else can add offers?
Last Question the generic product policy: https://sellercentral.amazon.com/help/hub/reference/G84H3T69ZX762NWT?mons_sel_mkid=amzn1.mp.o.ATVPDKIKX0DER&mons_sel_mcid=amzn1.merchant.o.AOGMOMOMTWHMO&mons_sel_persist=true
does it apply to all product and categories? Or only some products? I want to ensure that the listings I create are owned only by my account. Or else i will have to create a generic brand custom for my company (which as can see above the "Sell this product" button is freely available to anybody).
Our company is funded to start with 100k - 1M+ dollars in amazon products and increase from there and we are scared that the listing will be "Hijacked" by other parties. As you can see we cannot sustain the business long term if our listing becomes "Hijacked"
3 replies
Seller_CW0P5hgbsiqWX
1. Remember, it costs no more to fail in online retail sales as it does to succeed in online retail sales. The difference is how much knowledge you possess to put forth in your endeavors at hand.
2. Do you know how retailers work with manufacturers? The products you are talking about are made specifically with no brand name on them, (Generic). They are made for retail stores, like you, to purchase and place their own name/brand on them. This can either be done at the factory or done in your own place of business.
3. Selling a product and using the word Generic as a brand is rather foolish. Generic is not a brand, it is a word that means similar to the real thing, but not the real thing. Now what does that say about your product. It tells the buyer your product is not the real thing but a copy or knockoff. Sort of a poor way to start a business.
4. Now even Amazon knows how this works. Amazon owns 100+ brand names it uses to sell on the site. These products are actually the same Generic products that other sellers are selling with one exception. All the other sellers use the work Generic as the product name. Amazon uses their made unregistered brand name to sell the same product.
A potential buyer sees all the generic offerings, but one is brand named, Premier Italian Leather with richly detailed photos. (now of course the name has nothing to do with where the individual product is made) Buyers look at all the similar products and select the one which costs a little more because of the name. Amazon just caught another fish in the big pool of buyers
