I wanted to raise an issue that I believe disproportionately affects new and small-volume sellers like myself. As we know, Amazon requires us to maintain an Order Defect Rate (ODR) below 1% in past 60 days to avoid penalties such as losing the Featured Offer (Buy Box) or even account suspension.

While this target seems fair in theory, it can have devastating consequences for smaller sellers. For example:

If a seller has 100 orders in the past 60 days, just one A-to-Z Guarantee claim or negative feedback will push their ODR to 1%, putting them at immediate risk.

On the other hand, larger sellers with thousands of orders are not similarly affected by a single issue, as their ODR impact is much smaller.

This imbalance means new or small sellers are far more vulnerable to malicious buyers, occasional mishaps, or even unfair claims. It doesn’t seem equitable that the same ODR target applies without considering order volume.

This isn’t about avoiding accountability but about ensuring fair treatment for all sellers, regardless of size. I’d love to hear if others have faced similar issues and what solutions might work for everyone.

Thank you for reading, and I hope Amazon takes these concerns into account to create a more balanced marketplace for us all.