I am writing to you today to express my deep concern about the growing problem of counterfeit and scam sellers on Amazon. As a small business owner who sells my products on Amazon, I have firsthand experience of how these sellers are able to operate with impunity, undercutting my prices and selling inauthentic, inferior products under my listings.

Amazon has a system for reporting these sellers and removing their offers, but it is clear that this system is not effective. The sellers simply create new accounts, often hundreds of them, and reappear on our listings within days. This is a super common issue amongst sellers on Amazon, and it is crushing small businesses across the country.

My sales have dropped by 80-90% in the past 2-3 months because of these counterfeit sellers. They target businesses that are successful in their respective categories, and they undercut our prices in order to win the coveted "Featured Offer" box. This means that customers who are searching for my product are more likely to see the counterfeit listings first, and they often mistake them for my listings.

The problem is, the customers who purchase from these counterfeit sellers receive a cheap, unbranded, inferior product. This reflects poorly on my product and my brand, because the customers do not understand that they didn't buy it from me. They just think they purchased a HALSA branded product, because that's what the listing shows.

I am asking that Amazon take action against these fraudulent sellers and enforce rules to put safeguards in place so that new sellers cannot make hundreds of accounts in order to steal the business of hard working small business people in America.

Here are some specific suggestions for safeguards that Amazon could implement:

• Require new sellers to provide a verified business address and phone number
• Limit the number of seller accounts that a single individual or entity can create.
• Implement stricter controls on the creation of new seller accounts, such as requiring sellers to provide a valid tax ID number.
• Use machine learning to identify and flag counterfeit listings.
• Make it easier for sellers to report counterfeit listings and have them removed.

I believe that these safeguards would go a long way towards protecting small businesses from counterfeit and scam sellers on Amazon. I urge you to investigate this issue and take action to protect small businesses and consumers.Thank you for your time and consideration

Sincerely, Valerie

Brand Owner, HALSA

@Danny_Amazon @Steve_Amazon @Jameson_Amazon @Dougal_Amazon@Sandy_Amazon