Welcome to part 2 of our 4 part series about Selling on Amazon. We want to give you additional information that is key to selling successfully on Amazon starting with your seller account.

Things to know

• You may only maintain one Seller Central account for each region in which you sell unless you have a legitimate business need to open a second account and all of your accounts are in good standing.
• You can help build customer trust in your business by providing clear and detailed information about your policies.
• Take into account that your return policies must be at least as favorable to buyers as Amazon return policies. See the Customer service section at the bottom of this page for more information.

Things to do

• Provide the business name that will be displayed on Amazon so that customers remember your company.
• Make sure your business contact information is current (email and phone number, if available) so that we can contact you, if necessary.
• Keep credit card and bank account information current for payments and settlements.
• Provide shipping and return policies to help build customer trust.
• Describe any gift messaging and gift wrap services that you might offer.
• Upload your logo to your seller account — your storefront logo image must be exactly 120 x 30 pixels.
• Only enter company information specific to how you manage your business on Amazon.

Things to avoid

• Including website URLs in product feeds, business name, or other company information that might refer customers to your website or a third-party website.

We would love to hear feedback in regards to the setup of your seller account (The good, the bad, and the ugly). Please post comments below.

In case you missed it, please checkout part 1 of our 4 part series HERE.