Created New Account
I recently purchased a business and was told I needed to create a new Amazon account to reflect the new ownership. I created the new account, but now it will not allow me to list products as it says the product "already exists" and I can't enroll in brand registry either because the previous owner did. Do I have to delete the old account first before I can add product without being listed as an "authorized distributor"? Or do I need to go that route before I can delete the old one? Thanks for any advice.
Created New Account
I recently purchased a business and was told I needed to create a new Amazon account to reflect the new ownership. I created the new account, but now it will not allow me to list products as it says the product "already exists" and I can't enroll in brand registry either because the previous owner did. Do I have to delete the old account first before I can add product without being listed as an "authorized distributor"? Or do I need to go that route before I can delete the old one? Thanks for any advice.
18 replies
Seller_4zBzdtgCyS9EI
Your create a new account, NOT new listings, unless the brand name changed and the product comes in different branded packaging. you use the listings that exist
USTPO will need to be updated to reflect the new owner of the brand, then you can register it/switch it over.
Seller_EkbLZUYSpmJEy
In addition to @Seller_4zBzdtgCyS9EI... to get into Brand Registry, you will need to also have GS1 to change ownership of the UPC codes covering those brand items.
As far as the listings, you will be making offers on the listings if it is the same product. Did the previous owner remove any FBA stock from Amazon and/or zero out the stock in inventory if FBM?
Seller_4zBzdtgCyS9EI
That means you are violating policy, using the old account. An account cannot be transferred. Any FBA inventory has to be removed, relabeled and shipped back in under your new account
Seller_4zBzdtgCyS9EI
That is a violation of policy. You cannot use someone else's account. That old account is not yours.
Seller_TvaTXH61RRGLO
You create a new account and list the products already on Amazon, you search for them after UPC or title.
As or the brand registry, you ask the previous owner to give you access and make you admin at the brands AMazon Registry account.
Seller_stttz5diZftF5
Did you not purchase the previous owner's Amazon business? That should have been in the purchase agreement before it was sold.
Seller_hZ409bHSOTHe1
if the previous owner was the brand owner meaning it is/was his brand, you may also look into getting a letter of authorization from him to avoid problems will counterfeit claims latter. If it wasn't his brand but someone else'else's you should look into getting a letter of authorization from the brand for the same reasons. I doubt that authorization to sell a product would automatically transfer with the sale of the business.
Dougal_Amazon
Hello @Seller_g1PWzx2TQyZ5Q,
My name is Dougal from the Community Manager Team. Apologies for the delay in my response as I was out of the office and just returning.
AS mentioned by all the other sellers here, If the ownership of a business changes for any reason, the new owner must establish a new seller account. Selling accounts are not transferrable. Please see the Can I transfer my seller account? help page.
Here is the process to close a selling account that the original seller has to follow: Close your seller account.
As for Brand Registry, the trademark ownership needs to be transferred over to you and you can be added as the Rights Owner and Administrator for the brand.
This will most likely take a lot of time to fully accomplish, but is the correct way per Amazon policy as well as the best protection for you to ensure you are protected as well.
Please let me know if you have any additional questions.
To @Seller_4zBzdtgCyS9EI, @Seller_EkbLZUYSpmJEy, @Seller_TvaTXH61RRGLO, @Seller_stttz5diZftF5 and @Seller_hZ409bHSOTHe1, Thank you all for jumping in here and providing quick and solid advice.
Best, Dougal
