Black Friday and Cyber Monday are coming soon, so we recommend that you prepare your ads strategy now.

To get you started, we have four tips to help you strategise for the festive season.

Shoppers are already looking for deals, gifts and festive essentials. Learn how to engage shoppers at key moments with Carrie Miller from Helium 10.

Get a better return on your ads investment when you learn how to optimise your bids and budgets.

Prepare now to design ads that convert. Watch this video to learn how to build trust in your brand.

Review past shopping season data to refine your strategies. Dive deeper and discover how brand metrics help you quantify your full-funnel impact.

If you’re not already advertising or just starting, we’ve launched new videos to help you launch your first ad campaign:

• Create your first advertising campaign with Amazon Sponsored Products
• Choose a targeting strategy for your campaign