The 2024 Holiday Brand Guide is designed to help you prepare for holiday shopping season—Black Friday, Cyber Monday, and end-of-season deals.

In a survey of 5,000 U.S. consumers, 71 percent plan to shop online on Black Friday, and 70 percent say they will proactively check for deals during Cyber Week.

To help you get the most out of this holiday shopping season, the guide includes overviews and best practices for brand programs, such as A+ Content, Amazon Live Shoppable Videos, Manage Your Experiments, and Brand Analytics. As well as helpful tips to make your listings stand out, best ways to refresh your content, and easiest ways to get the right deal to specific audience segments.

To get started, go to 2024 Holiday Brand Guide.