FBA vs. advertising
For about 3 months now, I have tried to launch a new product on Amazon through self-fulfilled only. I figured I'd spend some money on Amazon advertising to make up for the lost revenue not using FBA (because as you know, FBA inventory sells faster for some *cough* reason).
0 sales for this item.
I recently sent 14 in to FBA and I sold 2 in 2 days.
I feel like advertising is a waste of money for self-fulfilled inventory after this experiment...Do I have that right?
FBA vs. advertising
For about 3 months now, I have tried to launch a new product on Amazon through self-fulfilled only. I figured I'd spend some money on Amazon advertising to make up for the lost revenue not using FBA (because as you know, FBA inventory sells faster for some *cough* reason).
0 sales for this item.
I recently sent 14 in to FBA and I sold 2 in 2 days.
I feel like advertising is a waste of money for self-fulfilled inventory after this experiment...Do I have that right?
1 reply
Seller_vSOOwekJLU6c0
In my experience, not at all.
Its true. FBA is the main driver behind volume sales. Without ads, its unsustainable.
Its a common question and its hard to trust my opinion. I suggest you try another experiment and stop ads. You will find that the sales velocity is extremely low. See if you are comfortable with this velocity.
