How is Maxium Deal Price Calculated?
I've noticed a change in the discount requirements for Amazon deals and I'm seeking clarity on the policy.
Previously, I regularly ran "Best Deal" promotions on my ASINs at a 10% discount, which worked well for my business. During the recent Prime Day event, I participated in Prime Exclusive Deals, which required a 20% discount. I understood this higher discount was specific to the major shopping event, especially since Amazon states they "exclude prices paid by customers for the product during a limited time deal."
However, now when I try to run my regular "Best Deal" promotion, Amazon is requiring a 20% discount instead of the usual 10%. This significant increase in the required discount is concerning for my business.
I'm looking for information on:
- The exact policy for how recent prices impact the maximum deal price calculation
- The duration we need to wait before being able to offer a lower discount rate (e.g., reverting to 10%)
- Any official documentation explaining these changes
Has anyone else experienced this issue or have insights to share? I'm hesitant to consistently offer such deep discounts throughout the year, and willing to wait it out until the deal price is back to the typical 10% rate.
Any information or advice would be greatly appreciated. Thank you!
How is Maxium Deal Price Calculated?
I've noticed a change in the discount requirements for Amazon deals and I'm seeking clarity on the policy.
Previously, I regularly ran "Best Deal" promotions on my ASINs at a 10% discount, which worked well for my business. During the recent Prime Day event, I participated in Prime Exclusive Deals, which required a 20% discount. I understood this higher discount was specific to the major shopping event, especially since Amazon states they "exclude prices paid by customers for the product during a limited time deal."
However, now when I try to run my regular "Best Deal" promotion, Amazon is requiring a 20% discount instead of the usual 10%. This significant increase in the required discount is concerning for my business.
I'm looking for information on:
- The exact policy for how recent prices impact the maximum deal price calculation
- The duration we need to wait before being able to offer a lower discount rate (e.g., reverting to 10%)
- Any official documentation explaining these changes
Has anyone else experienced this issue or have insights to share? I'm hesitant to consistently offer such deep discounts throughout the year, and willing to wait it out until the deal price is back to the typical 10% rate.
Any information or advice would be greatly appreciated. Thank you!
6 replies
Danny_Amazon
Hello @Seller_7oHMyN7WAOU0b- appreciate you looking to the forums for some guidance on Deals!
It sounds like you may want to investigate what your reference / list prices are set to, as those impact what the Deal calculation is. You can look to this page on creating a deal for the specifics:
"Deal price
The Maximum Deal price that is suggested when creating a deal, takes into consideration recent prices as well as the lowest price from a seller offering the product in new condition. The Deal price can fluctuate if any changes are made to the current price and you cannot raise the price while the deal is running. For more information about reference prices, go to Amazon Policy on Reference Prices."
If after checking in on list price, or updating the list price as appropriate, you still see issues persist. It may become necessary to connect with our support team to request some more technical assistance, if Prime Big Deals Day history, or other issues, are causing any difficulties.
Thanks,
Danny
Seller_oAPUWbjrr3436
In my experience, the rule for regular deal prices goes like this:
- The deal price must be no more than 15% off the effective reference price (usally 15% off the list price).
- In addition, the deal price should no more than the lowest price in the last 30 days.
