Kicking Off The Holiday Shopping Season with Prime Big Deal Days

Prime Big Deal Days begins next week and is set to kick start this shopping season with exciting deals exclusively for Prime Members. This two-day shopping event will take place from October 10th through October 11th. If you have been looking to increase sales, this may be the perfect opportunity to showcase your products and fulfill early Holiday demand. In 2022, Prime Members ordered more than 100 million items from Amazon’s selling partners during this event, which allows your items to potentially capture the attention of customers deciding to “shop early”.

Interested in Prime Big Deal Days, but don't know how you can participate? Check out the following tips below:

• Create Coupons within Seller Central. Coupons can be a great opportunity to showcase products and offer great deals to customers. If you’re interested in setting up and submitting coupons, you may begin the process of submitting your Coupon via Seller Central > Advertising > Coupons > Create a new coupon. Please Note: Coupons can be applied up to 6 hours before the event begins.

• Drive visibility and attention to your specific ASINs through utilizing Brand Referral Bonus. Consider doing this in conjunction with creating Social Media promo codes within Seller Central.

• Check out the Product Opportunity Explorer tool. This tool is designed to promote growth for your business and may help identify unmet customer demand. Additionally, it offers insight into customer search and purchase behavior while also helping to identify specific, seasonal opportunities for your business in the Amazon store.

Wishing you BIG sales during Prime Big Deal Days!