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New feature to edit coupon discounts
You’re now able to increase discount amounts for active coupons without the need to recreate the coupon.
This feature makes it easier for you to manage your promotions and helps you to adjust to changes in inventory levels.
To edit an active coupon discount:
- Go to Advertising > Coupons
- Select the coupon that you want to edit
- Click Edit.
- Enter the new, higher discount amount
- Click Submit to save your changes.
For more information to create and manage coupons, go to: Create a coupon
Drive ad engagement during Black Friday and Cyber Monday
During Black Friday and Cyber Monday, participate in one of the biggest brand-building advertising opportunities and help shoppers around the world discover your products and deals.
Here is your advertising checklist to use during this holiday event:
1. Optimise for engagement.
Select high-quality, larger-size product snapshots that make it immediately clear for customers what’s being promoted.
Use single-product creative that features simple and neat composition.
Use simple, easy-to-read copy to help clarify promoted products.
Include sharp, vivid visual elements to help your creative pop. For example, color product images, logos designed on colored frames and high background-to-foreground contrast can make creative more noticeable..
Improve brand recognisability by displaying a distinct logo that is familiar to customers.
Promote your top deals and products through responsive e-commerce creative, which allows you to promote your products using optimised ads.
2. Ensure your store is ready.
Make sure your store’s Black Friday and Cyber Monday promotional messaging adheres to ad policy: In your brand’s store, promotional messaging is only permitted when used with the Featured Deals store widget.
Use the approved stores layout for the holiday event: Featured Deals widget on top, text banner in the middle, product grid at the bottom.
Schedule a separate store version for Black Friday and Cyber Monday if needed..
For more information on how to prepare for this holiday event, go to the Ads Black Friday and Cyber Monday guide or the Ads Holiday Guide.
The 2024 Holiday Brand Guide is here
The 2024 Holiday Brand Guide is designed to help you prepare for holiday shopping season—Black Friday, Cyber Monday, and end-of-season deals.
In a survey of 5,000 U.S. consumers, 71 percent plan to shop online on Black Friday, and 70 percent say they will proactively check for deals during Cyber Week.
To help you get the most out of this holiday shopping season, the guide includes overviews and best practices for brand programs, such as A+ Content, Amazon Live Shoppable Videos, Manage Your Experiments, and Brand Analytics. As well as helpful tips to make your listings stand out, best ways to refresh your content, and easiest ways to get the right deal to specific audience segments.
To get started, go to 2024 Holiday Brand Guide.
Display videos across related product detail pages
You can now share video content across detail pages of product variations, like different sizes and colors, with a quick hassle-free process.
Videos can provide customers with more information about your products and their variations such as size, color and packaging. Adding video content to product detail pages can increase customers’ confidence about their purchase decision.
To display your video content across related product detail pages, go to Upload and Manage Videos under "Catalog" and select "Upload video" on the right side of the page.
Go to "Upload and Manage Video" and the follow these steps:
- Enter a "Title" for your video.
- Enter ASIN in the "ASINs" text box.
- Enable "Include ASINs’ product variations" to share your video content across related product variation detail pages.
It can take up to three days for videos to appear across your related product detail pages.
For more information about how to extend video content across product variation detail pages, go to Manage product videos FAQ.
New country-specific features in the Image Manager tool will give you more control over your product images.
You can now use the Image Manager tool in Seller Central to view and delete localized images that display in a specific country, such as images that contain text in the local language.
The new enhancements available in Image Manager are:
- Country-specific image views: View both global and country-specific images in separate, dedicated sections of Image Manager.
- Image deletion capability: Delete country-specific images directly from Image Manager to keep your library organized and up to date.
To get started, go to Image Manager.
You can also learn more about country-specific product images.
Explore the new Seller News experience
We've redesigned Seller News on desktop to improve your access to top news and updates. The new layout, refined article categories and enhanced navigation help you quickly find the information that impacts your business most.
Key features include:
- A dedicated homepage with a Featured Stories section that highlights the most important updates, policy changes and announcements all in one place.
- Streamlined categories organize articles by topic, helping you find related content more easily.
- Suggested articles that are similar to the ones you're currently reading, so you won't miss relevant updates.
To experience all of the exciting new features on desktop, go to the redesigned Seller News homepage.
You can now allow customers to apply your percentage off voucher on up to five items per order.
Previously, customers could use only one voucher per order and often made multiple purchases to save on each item. This change lowers the number of orders that you need to process and can reduce your delivery costs.
When you create a voucher in Seller Central and select No for Limit redemption to one per customer, your percentage off voucher can be applied to a maximum of five items per order. If you select Yes, only one voucher will be allowed per order.
Here are examples of how it works:
- If a customer clips a 10% off voucher (offer price $50) and buys three of your items, they’ll be able to use the voucher on all three items for a $15 total discount on this purchase ($5 off each item with the 10% voucher).
- If a customer clips a 10% off voucher (offer price $50) and buys eight items in a single order, they’ll get 10% off the maximum of five items per order for a total discount of $25. They won’t get to use the voucher on the remaining three items in this order.
This change doesn’t apply to money off vouchers, which are limited to one per order even when the option for Limit redemption to one per customer is set to No. Customers can use the money off voucher multiple times only if they make separate purchases.
To get started, go to Create a voucher.
More Prime members shopped this year’s Prime Big Deal Days compared to last year’s event, with higher sales and more items sold during the two-day event than any previous October shopping event.
Globally, Prime members saved more than $1 billion across millions of deals, including deals on seasonal merchandise and gifts.
Independent sellers saw record sales with discounts on popular items like these:
- Le Volume 2-in-1 Titanium Blow Dryer Brush from L'ANGE HAIR
- Hydration Multiplier Electrolyte Drink Mix from Liquid I.V.
- Superhero Mascara from IT Cosmetics
"Our 2024 Prime Big Deal Days event marked a strong start to the holiday shopping season, with record-breaking sales and participation from Prime members worldwide,” said Doug Herrington, CEO of Worldwide Amazon Stores. “This is just the start of great deals over the holiday shopping season.”
To learn more about Prime Big Deal Days, go to About Amazon.
Share videos on common listings across stores
Starting in September, videos uploaded to product detail pages that are available across multiple Amazon stores may automatically display on shared global listings.
Relevant video content can help your global customers make informed purchasing decisions that drive sales and reduce returns.
To display videos on your shared listings across multiple stores , navigate to the Upload video tool and follow the standard video upload process. When available, your videos may automatically display on multiple stores .
You can find a list of stores where your video is displayed on the Upload and Manage Videos page in the video library, above your video’s title.
If you want to exclude a video from one or more stores , do the following:
- Go to Upload and Manage Videos.
- Click the trash can icon next to the video.
- Select one of the following options:
- Delete from all stores, excluding the current one
- Delete from all stores, including the current one
Start uploading videos to your global product pages on the Upload video page.
We’ve heard your feedback and you can now filter business reports data by ASIN in Seller Central. Enter up to 100 ASINs in the search bar to quickly find and analyze your performance metrics.
Previously, searching business reports by ASIN was a challenge and often required you to download data and filter it offline. Our new search capability simplifies this process and improves your ability to manage ASIN analysis in Seller Central.
Here’s how it works:
- Go to your Sales Dashboard.
- Select Reports and then Business Reports.
- Click on any of the By ASIN reports in the navigation pane on the left.
- Use the ASIN Search toolbar at the top of the page to quickly find your ASINs of interest.
To get started, go to your Sales Dashboard.
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