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Track and improve your brand's growth with Amazon Brand Builder
by News_Amazon

We've launched Amazon Brand Builder, a new tool that provides tailored recommendations to help grow your brand.

A strong brand builds trust, increases recognition, and creates memorable connections with customers, which can help increase sales.

When you use the Amazon Brand Builder, your brand will be placed in one of the following development stages:

  • Launch Viable Selection
  • Establish Brand Identity
  • Grow Brand Awareness
  • Build Brand Loyalty
  • Strengthen Brand Recall

In this panel, you can also see the recommended actions that can help you advance to the next stage.

Note: The data is refreshed on a monthly basis.

To access Amazon Brand Builder on Seller Central, go to Brands menu and then click Build Your Brand.

For more information about building your brand on Amazon, go to Build Your Brand.

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New product title requirements effective January 21, 2025
by News_Amazon

We’re updating our product title policy to standardise listings and enhance the shopping experience across our stores.

Over time, we’ve observed that product titles have become longer and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise and consistent.

The following new requirements will take effect on January 21, 2025:

  • For most product categories, titles may not exceed 200 characters, including spaces.
  • The special characters !, $, ?, _, {, }, ^, ¬ and ¦ are not allowed, unless they are part of the brand name.
  • Titles may not contain the same word more than twice. Prepositions, articles and conjunctions are exceptions.

If you have titles that do not comply with the requirements listed above, we recommend that you update them.

Starting January 21, all title changes will be subject to the updated policy and you’ll be able to view and fix any non-compliant titles in Manage All Inventory.

Additionally, we’ll provide override suggestions for non-compliant titles to brand owners in Review Listing Updates. Brand owners will have 14 days to act upon on the suggestions before we update the titles to comply with our requirements. These suggestions will be rolled out gradually.

Your listings will remain active during this process and you’ll still be able to make edits to your product titles as long as your changes comply with the new policy.

For more information, including character limits by product category and store, go to Product title requirements .

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Get more details on image issues with Compliance Issue report updates
by News_Amazon

We've improved our notifications for image issues, so you now get more details on issues and can fix them faster.

Key changes include the following:

  • You'll receive notifications for previously unannounced image issues.
  • For each issue, we'll provide guidance that explains how to fix it.

We're implementing this change in phases, with more issues to be announced later this year. Our image guidelines remain unchanged.

To view these updates in Seller Central, go to Menu > Catalogue > Upload Images > Submission Status > click the Content compliance issues.

For more information, go to Product image requirements.

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Prime-exclusive discounts are moving to the Price Discounts tool
by News_Amazon

We've simplified the creation and management of discounts, by integrating Prime-exclusive discounts into the Price Discounts tool.

As part of this integration, the Prime Exclusive Discounts tool will be removed from Seller Central on January 7, 2025.

The updated Price Discounts tool now supports both Prime-exclusive and all-customer discounts. You can easily search your catalog to add products to your promotion, manage discounts globally and view performance metrics, all from the Price Discounts tool. There is no change to how Prime-exclusive discounts display to customers.

Any discount that you've already created in the Prime Exclusive Discounts tool will run until its scheduled end time. Newly created discounts made in the Prime Exclusive Discounts tool cannot run beyond December 31, 2024. On January 1, 2025, you'll no longer be able to create new discounts in the Prime Exclusive Discounts tool.

To create a price discount, follow these steps:


  1. Go to Advertising and select Price Discounts.
  2. Click Create a Price Discount.
  3. Complete the form. To create a discount that is exclusive to Prime customers, select Prime customers as the Audience type.

Note that primary users of your account have access to Price Discounts by default. To grant access to secondary users, the primary user must go to Global User Permissions, select Manage rights for the secondary user and enable View only or View & edit permissions.

For more information, go to the Price discounts help page.

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