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Starting February 12, 2026, we're changing how reviews are shared across products in a variation to improve accuracy and help customers make more informed purchasing decisions. This change will help customers understand product-specific feedback before purchase, increasing trust and potentially decreasing returns.
Currently, reviews are shared across all variations of a product, even when variations have significant differences in features or specifications. This can lead to reviews that don’t accurately reflect the specific variation a customer is considering.
With this change, reviews will only be shared between variations with minor differences that don’t affect functionality. Reviews will no longer appear on variations with significant differences which may affect your products’ overall star ratings and review counts.
Reviews will continue to be shared for the following variations:
- Colour or pattern variations of the same product.
- Size variations that maintain the same function, like king-sized and queen-sized bedding.
- Pack size or quantity variations.
- Secondary scent variations for non-scent-focused products, like lemon-scented vs. unscented cleaning products.
- Different model fitments for the same product type, like phone cases for different models.
We recognize the importance of reviews to your business. To ensure a smooth transition for both you and your customers, we'll implement these changes gradually by product category between February 12, 2026 and May 31, 2026. You'll receive email notification 30 days before any changes affect your products.
To prepare, we recommend that you review your variations in Manage All Inventory to ensure that they accurately reflect product differences (for example, use colour variation for colour differences, not quantity variation). For guidance on listing variations and product information, visit Listing quality and Variation relationships.
If you need to update your variation themes after the change takes effect, reviews will be re-shared for eligible products.
For more information about review sharing across variations, visit Review sharing guidelines.
Find Value Added Tax (VAT) and Extended Producer Responsibility providers easily with new Service Hub
We’ve launched Service Hub to help you meet the mandatory Value Added Tax (VAT) and Extended Producer Responsibility (EPR) compliance requirements for selling in European stores.
Our new Service Hub helps you easily compare and connect with experienced service providers so you can meet these requirements.
With Service Hub, you can:
- Compare providers and pricing for Germany, France, Spain, Italy, Sweden, Poland, Netherlands and Belgium
- View transparent pricing information, including one-time and recurring fees
- Customise services for single countries or multi-country bundles
- Get provider responses within 48 hours
Here’s how to find compliance solutions on Service Hub:
- Go to Service Hub.
- Select your target region, country and required services from the drop-down menu, then click Confirm to view provider offers.
- Click Learn more to select your preferred service or bundle, then Continue to reach the sign-up page.
- Submit your contact information.
For more information, go to Service Hub.
Get trademark support for your brand with IP Accelerator
Establishing your intellectual property (IP) can help you set up and run your storefront more quickly. If you're looking to secure your trademark and enroll in Brand Registry faster, our IP Accelerator program can help. The program connects you with a network of vetted legal service providers that offer trademark support.
We don't charge to connect you with service providers. Once you select a provider, you work with and pay them directly. We've pre-negotiated rates for certain services covering a single brand for a single class of goods or services. Additional fees will apply for other services, like searching for multiple brands or filing for additional types of intellectual property.
As an IP Accelerator participant, you can access a broader range of brand protection benefits sooner, including Report a Violation and brand selling benefits like A+ Content, Stores and Sponsored Brands, even while your trademark registration is still pending.
You can also get expert help establishing your IP in other countries to confidently expand your brand's footprint in the Amazon store. IP Accelerator is available to brands worldwide, with service providers that can assist with trademark registration in countries including the US, the UK, Canada, Germany, Japan, India, Brazil and more.
To get started, explore available service providers and find step-by-step instructions, go to Get trademark support for your brand .
Upload your seller certifications to reach B2B buyers
Displaying your certifications on Amazon Business can help you reach more business buyers and grow your B2B sales.
The demand is real. In 2025, customers with buying policies that prefer sellers with certifications spent over $450 million with sellers who displayed their certifications. And first-time certified sellers on Amazon Business saw an average of 10% B2B growth in 2024.
That’s because business buyers have procurement policies, diversity spend requirements and compliance mandates. When your certifications are visible, these buyers can discover you faster.
"Being a minority and woman-owned business, we understand the importance of certifications," says Debbie Balanza, founder of Cymbal, a provider of specialized communication technology. "Amazon Business helped us highlight our certifications, making it easier for buyers to find us and achieve their diversity spend."
Once you upload your certifications, they will appear on your seller profile and product pages. When business customers set procurement preferences for specific certifications, your products will surface in their searches and recommendations. You may also get featured in storefronts and seasonal marketing campaigns that business buyers actively browse.
To upload your certifications, take the following steps:
- Go to your Amazon Business seller profile settings.
- Review your certification options.
- Upload documentation for certifications you hold.
All certifications are provided by third-party agencies. Amazon does not provide any certifications.
For more information, go to Certifications.
Effective January 1, 2026, requirements for products packaged with lithium-ion batteries will be updated to comply with the International Civil Aviation Organization (ICAO) and to ensure air transportation safety.
Per our Business Service Agreement, you’re required to provide accurate and complete product information for each product you offer. If you sell products that ship with a lithium-ion battery, you must provide the requested battery compliance information by December 31, 2025 to ensure your products can continue to be fulfilled by air.
To list products packaged with lithium-ion batteries, you must complete the battery compliance questions asked when you list or re-list products for Fulfilment by Amazon (FBA). Specifically, lithium-ion batteries with a Watt-hour rating exceeding 2.7 Wh packed with products must have a 30% or less state of charge. If we’re unable to confirm whether your product complies with the state of charge requirement, your product will only be fulfilled by ground transportation until further notice.
To learn more about the battery compliance questions, go to Dangerous goods required information and documentation (hazmat).
For more information about lithium batteries, go to Requirements for lithium batteries and products powered by lithium batteries.
Get timely Seller Central notifications with WhatsApp
You'll now receive timely alerts via WhatsApp notifications for your Seller Central account.
WhatsApp notifications include the following key benefits:
- Get personalised updates on your orders.
- Receive instant notifications about critical business updates.
- Stay on top of your inventory levels so you never go out of stock.
- Get timely reminders to participate in deal campaigns.
If you have a mobile number connected to your Seller Account, you’re automatically enrolled to receive these WhatsApp notifications, but you can change your notification preferences at any time.
To change your WhatsApp preferences:
- On the Amazon Seller App, Go to Menu, then select Notifications. Click WhatsApp Notifications, then select Opt-out.
- On Seller Central, go to Settings, click Notification Preferences, then select Update Merchant Default Contact.
If you don’t have a WhatsApp account connected to your Seller Account, you’ll still receive notifications by email.
To ensure you receive important updates via WhatsApp, verify your contact information is accurate by taking the following steps:
- Go to Settings in Seller Central, then select Notification Preferences.
- Review your Merchant Default Contact number.
- Confirm the number is current and registered with WhatsApp.
For more information, go to WhatsApp for Amazon.sg Seller Services.
New Seller Incentives launch in Singapore
As a professional seller, you can now qualify for up to SGD 75,000 in incentives to help launch and grow your business in Singapore. These incentives are part of our commitment to support brand owners in establishing their businesses as Amazon.sg sellers.
Benefits are automatically applied when you meet the requirements.
Brand owner benefit:
- Receive a referral fee discount of 5% on your first SGD 1,500,000 eligible branded sales orders on Amazon.sg. This is valid for up to a maximum of SGD 75,000 in total referral fee discounts or one year after you are determined to be eligible for the benefit, whichever comes first.
- To qualify, you must complete Brand Registry within six months of listing the first eligible offer and be identified as the first selling partner with a Brand Representative role assigned to the brand with Amazon Brand Registry. Your first eligible offer must be listed on Amazon.sg after August 27, 2025.
Other terms and conditions may apply.
To learn more, go to New Seller Incentives and New Seller Incentives Terms and Conditions.
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