Our annual Prime Day sale will take place July 16–21 for Prime members in Prime-eligible stores.

It’s not too late to participate. You can create Prime Exclusive Discounts, vouchers, or Sponsored Products campaigns any time before or during the event.

If you submitted a deal and sent inventory to our fulfilment centres as previously announced, your deals will be eligible for promotion in Amazon’s store as well as on external channels.

Early deals start this month, and Prime members will be encouraged to support small businesses.

For more information, go to amazon.sg/primeday.

As we are halfway into the year, we would like to thank you once again for putting your trust in Amazon to help power your business this year.

We continue to invest in technology, transportation, and infrastructure to innovate on behalf of our selling partners and customers. At the same time, we are working to be more efficient and manage our costs to serve, so we can provide a service at great value.

We continue to invest in new tools and programs that help you grow your business, including FBA Donation program, Outlet Deals and Account Health Rating.

Effective August 1, 2024, we are making updates to the Referral and FBA fees in Singapore, except where otherwise noted.

We know that changing fees impacts your business, and our teams are working each and every day to ensure FBA remains a great value for the premium fulfillment and delivery service it provides. For that reason, we will extend the monthly subscription fee waiver offer and support you with additional incentives on FBA New Selection. All fees are in Singapore dollars and do not include applicable taxes, such as GST.

The updates include the following:

• Subscription fees will remain waived. Our monthly subscription fee of S$29.95 will continue be waived till December 31, 2025.
• Referral fees will increase by 0.5% - 3.0% across 33 fee categories. These fees provide sellers with traffic from thousands of customers, an attractive shopping experience for customers, payment processing, fraud prevention, and much more. For more information, go to Selling on Amazon fee schedule.
• FBA fulfillment fees will increase by an average of S$0.39 per unit across 11 size bands, to reflect increasing costs of operations. For more information, go to FBA fulfillment fees for Amazon.sg orders.
• We will increase the surcharges applied to inventory stored more than 365 days to S$322 per cubic metre. We encourage you to check your aged inventory and take the required action. To check your products, go to FBA Inventory. These changes will help drive more efficient use of our storage and create more capacity for sellers who are using space efficiently. For more information, go to FBA long-term storage fee.
• We will increase FBA Labeling Service fee by S$0.50 to cover the costs of the service. For more information, go to FBA Label Service.

We appreciate you taking the time to understand these changes. These adjustments are designed to allow us to collectively better serve customers while ensuring that we continue to provide you with great value. We want to thank you again for your continued partnership with us to serve customers through 2024 and beyond.

For any question, contact us through Selling Partner Support.

You can now use generative artificial intelligence (AI) to create high-quality product listings that are automatically tailored to Amazon’s store.

To get started, simply go to List your products and use one of the following options:

• Enter a few keywords to describe your product in the Keywords tab and then click Create a new listing from the search results page.
• Click the Product image tab to upload a product image from your device.
• Click the Blank form tab to access generate listing content and directly enter a few keywords or upload a product image.

The tool will then generate the product title, bullet point and description attribute content that you can review and edit.

Before you publish generated content to the Amazon catalogue, we recommend that you review it thoroughly and ensure that all product details are accurate.

Our generative AI tools are constantly learning and evolving. We’re actively developing powerful new capabilities to make generated listings more effective and make it even easier for you to list products.

For more information on how to use generative AI product listing features, go to List your products and Add one product at a time.

If you’re enrolled in Brand Registry, you can now easily add size charts to your products with our size chart self-service tool. All new and eligible brands are automatically enrolled to the tool upon registration to Brand Registry.

The size chart tool offers a range of convenient features, including:

• Existing Amazon size chart refinement.
• Existing size chart templates that can be used for new charts.
• Ability to apply a size chart from a single product up to 1,000 ASINs across entire product types simultaneously.
• Receive real-time instructions to improve size chart accuracy.
• Enhance the relevance of your size charts for your products.

To access the tool, select Add size charts from the Catalogue drop-down menu in Seller Central.

To learn more, go to Size chart self-serve tool.

Maximise your brand and performance marketing during key shopping periods in our Amazon Ads summit on June 4 and 5. Don't miss the chance to join our Amazon Ads experts for exclusive workshops, in-depth discussions, Q&A's and demos.

In the summit, you'll learn how to:

• Optimize your Sponsored Products, keywords, bidding and targeting strategies.
• Reach new customers and increase your return on ad spend.
• Make data-driven decisions and tactics to help you grow your business.
• Establish a brand presence with Stores, Sponsored Brands and Sponsored Display ads solutions.

You'll also have the chance to join exclusive sessions that are available only to summit attendees.

Register now for June 4 and June 5, 2024, at 10 a.m. Greenwich Mean Time

You can now replicate SKUs and quantities from previous Fulfilment by Amazon (FBA) shipments in one click with the new send it again feature.

This feature replaces the need to select SKUs individually or via bulk upload when you’re replenishing your Fulfilment by Amazon inventory with the same SKUs and quantities.

You can still manually add or remove SKUs and modify the number of units before finalising the shipment.

To use this feature, follow the steps below:

1. Go to Inventory and select Fulfilment by Amazon inventory.
2. Go to the Shipments drop-down menu and select Manage shipments.
3. Under the Next steps column, select Send it again.

For more information, go to Create shipments with Send to Amazon.

We’ve introduced a new Price Discounts tool for you to offer discounted prices on limited quantities to help sell through inventory and increase sales for up to 30 days.

The Price Discounts dashboard enables you to analyse how discounted prices affect customer demand with performance metrics like sales revenue, number of units sold, glance views, conversion rates and sell-through rates.

When you run a price discount, the reduced price may appear with a strikethrough reference price in search and on the product detail page to highlight the customer’s potential savings for the duration of your price discount.

With the Price Discounts tool, you can do the following:

• Run Price Discounts globally by choosing the Amazon store to offer your discounted prices.
• Set a limit on the number of days and on the number of discounted units to offer before your discounted price reverts to its regular price.
• Gain insight into performance globally with options to view performance by region, by Amazon store and by ASIN.
• Help increase sales and reduce excess inventory of seasonal products and perishable items during specific time periods.

For more information about Price Discounts, go to our help page.

Brand Tailored Coupons enable you to offer either percentage-off or flat-rate discounts to tailored audiences on a subset of your products.

When you create a standard coupon, you can now select Brand as the audience type and target your high-intent customers with any of the following tailored audiences:

• Repeat customers
• Recent customers
• Brand cart abandoners
• High-spend customers

You can create tailored coupons to engage with your loyal customers, help increase awareness of new products, encourage repeat purchases and potentially improve customer retention.

To be eligible to create a Brand Tailored Coupon, you must be a brand owner and have at least 5,000 customers in the respective audience.

For more information about tailored audiences, go to How does coupon audience selection work?

To get started, create your first Brand Tailored Coupon today.

It's time to plan ahead for Prime Day 2024 by sending in your FBA inventory and creating deals.

Send in your FBA inventory

We recommend shipping your FBA inventory early to allow for potential logistics, customs, or carrier issues.

As you prepare your shipments, check your recommended replenishment quantity. Even if restock limits are applied, you may still have capacity available in different storage types. Expand the restock limits monitor at the bottom of the page to check your restock limits by storage type from Shipping Queue.

Create a deal

Create your deals by June 7, 2024, to participate in the Prime Day sale. To create a deal, make sure that your account has a rating of more than 3.5 stars and your product has a rating of more than 4.

You can choose to create a deal from the list of eligible products in the Select products tab of the Deals dashboard. The list is refreshed every week.

You can create a Prime Exclusive Discount at any time before or during the sales event, provided it meets eligibility criteria for Prime Day.

Stay tuned for more updates on Prime Day 2024 in the coming months.

We’ve launched a new SKU Economics report to make financial information in the SKU Economics tool more accessible and to illustrate the breakdown of fees, including the recently launched low-inventory-level fee.

SKU Economics is a tool on SKU Central, for all third-party sellers, that collects fees, sales, ads, off-Amazon costs and net proceeds in a single view to help you optimise costs and understand your product selection performance. The new SKU Economics report is a downloadable report that enables you to view the costs and fees for each product in your catalogue at once. It includes historical charges information for each fee type.

The report allows you to view the economics of your selection at the FNSKU, MSKU, ASIN and parent-ASIN level. This single source for historical economics data eliminates the need to merge sales, fees and ads reports to understand your net proceeds.

To learn more about the data included in the report, go to SKU Economics report.

To download your report, go to SKU Economics report.