Generic Item Taken Down for Seller who has labeled product with a Brand
I am a new seller and I am posting this discussion in order to learn for the future.
I purchased a few items which ARE generic, there are NO brand names on this product, nor the packaging. In fact ONLY the manufacturer is listed on the packaging. There is no UPC.
I purchased just a few of these items to see how they would do. During my research I did see a listing with this item and in the listings title was a brand name.
Since I wholeheartedly feel that this item is generic I applied to sell it and was granted approval for it as a "generic" item no UPC needed. Well my listing was reported and it has been removed. Its fine with me I have an alternative way to sell the few repeats of this item I purchased.
I just want to understand HOW this can be listed as a branded item? Also, this is branded as one item name and sold by that brand owner, yet the listing is a different amazon seller. Can someone help me understand this situation better?
Generic Item Taken Down for Seller who has labeled product with a Brand
I am a new seller and I am posting this discussion in order to learn for the future.
I purchased a few items which ARE generic, there are NO brand names on this product, nor the packaging. In fact ONLY the manufacturer is listed on the packaging. There is no UPC.
I purchased just a few of these items to see how they would do. During my research I did see a listing with this item and in the listings title was a brand name.
Since I wholeheartedly feel that this item is generic I applied to sell it and was granted approval for it as a "generic" item no UPC needed. Well my listing was reported and it has been removed. Its fine with me I have an alternative way to sell the few repeats of this item I purchased.
I just want to understand HOW this can be listed as a branded item? Also, this is branded as one item name and sold by that brand owner, yet the listing is a different amazon seller. Can someone help me understand this situation better?
0 replies
Seller_w7CPEKsOpj7HW
To shed a bit more light. Where I purchased this product I am posting about this item is sold, on the site where I purchased this item there are 2 listings for it
One which cost $13.68 for 1 item and the name brand IS notated. It also has a seller authentication letter along with it. I have also posted the listing on the site where the item was purchased.
I have posted the listing I purchased which costs $2.39 and as far as I can tell it is generic.



Seller_w7CPEKsOpj7HW
This item still shows inactive, of course, however overnight I had a sale of this item? Will I get in further trouble if I fulfill the order?
Manny_Amazon
Hello @Seller_w7CPEKsOpj7HW,
Thanks for posting to the Forums. In order to review this in more detail, we will need the details of your request. Please contact Seller Support to have the ASIN you mentioned investigated. Share your case ID in this thread and I will review to ensure it's being addressed appropriately.
Regards,
- Manny
Manny_Amazon
Hello @Seller_w7CPEKsOpj7HW,
Thanks for posting to the Forums. I've reviewed the details of this issue. The listing you mention is currently infringing on a major brand of coffee. The infringing info must be removed from all sections of the listing and its attributes.
Regards,
- Manny