Hi Sellers & Amazon Team,

I’m reaching out in hopes of gaining visibility and support from anyone who’s faced a similar issue—or from an Amazon rep who can help escalate this internally.

Our listing for ASIN: B0D47W3PGH (Somnofit-S Anti-Snore Mouth Guard+) has now been delisted twice within two months for the same reason: supposed violations related to FDA claims.

Here’s the situation:

- Our product is FDA Cleared under 510(k) K231138, which is accurate and compliant for OTC Class II medical devices.

- We have never used the phrase “FDA Approved”, nor have we ever used the FDA logo in any of our listing images, copy, or A+ content.

- On May 14, 2025, our listing was reinstated by Amazon’s internal compliance team under Case ID: 17711369971.

- This reinstatement followed an escalation by Agent Rakesh, with final approval from Agent Mehmood, who explicitly confirmed that our FDA documentation was more than sufficient and that our listing was fully compliant.

Despite this, our listing was taken down again just one week later under Case ID: 17784019701—for the exact same issue—even though no changes were made to the listing since the prior internal approval.

In response to this new takedown, we:

Re-submitted all documentation that had already been approved, including our 510(k) letter, FDA registration, invoice, product packaging, and instructions.

Removed a “FDA Cleared” emblem from one image out of an abundance of caution (even though it was previously cleared).

Clearly referenced the prior case ID and internal approval in our appeal.

Yet, we received another generic takedown response citing “FDA Approved” claims or logo use—which are not present on our listing and had not been considered non-compliant in any prior reviews, including Amazon’s own internal compliance evaluation that led to reinstatement.

We’re now stuck in a frustrating and circular loop.

We’re a small U.S.-based brand working in good faith to follow every Amazon policy to the letter. We’ve already been through a formal internal review, received explicit confirmation of compliance, and made additional good-faith adjustments—yet the listing remains deactivated for the same already-resolved issue.

Has anyone else gone through this?

How were you able to break the loop and get Seller Performance to acknowledge a prior ruling?

Is there any way to truly escalate when an internal compliance review is being overlooked?

I’d be grateful for any guidance, support—or visibility this post might get with the right Amazon team.

Thanks so much,

Chris Garvey

Co-Founder, SnoreLessNow