Limited-time coupon fee reimbursement for new FBA selection

From now through January 31, 2025, you will receive an automatic reimbursement of the $0.60-per-redemption coupon fee for coupons on newly launched Fulfilled by Amazon (FBA) selection.

The promotion applies to FBA offers on products that first became buyable after November 2, 2024. Reimbursements will be automatically disbursed to your Seller Central account by February 28, 2025.

Coupons are an effective tool to help build early sales momentum on newly launched products through increased discoverability and sales conversion.

To learn more about how to create a coupon, including eligibility requirements, go to Create a coupon.

As a reminder, new products are exempt from the requirement that a product must have a sales history to run a coupon.