Brand Building Metrics: Track and measure your brand-building efforts alongside actionable recommendations
Upvote/Downvote below: Is this content helpful? Be sure to comment with any specific questions you have related to this topic.
We heard from brand owners and sellers like you that you want to get more insights on the following:
- How often customers search for your brand by name,
- The average star rating for your overall brand reviews,
- How well your brand converts customers who are landing on your product detail pages
- The percentage of customers who are repeat purchasers of your brand.
We listened to the feedback and are excited to share the news that we have launched the new Brand Building Metrics on the Build Your Brand page, which allows you to track and measure your efforts while providing actionable recommendations!
We understand that building a brand is a process that takes commitment and investment and want to make that journey is easier and provide you with the resources you need.
What is the Build Your Brand page?
The Build Your Brand page is the go-to recommended resource in the brand-building journey. You can discover how to meet the core objectives of growing brand awareness, increasing consideration and conversion rates, building brand loyalty, and protecting your brand. You can learn about the brand programs that can help you achieve your business goals, alongside the Brand Building Metrics to measure and improve your efforts.
See our Build Your Brand Guide for more information!
What has changed?
Four key metrics to measure your brand’s performance are now available at your fingertips, this includes Branded Search Ratio, Star Rating, Brand Conversion Rate, and Repeat Customer Ratio. These metrics help measure your progress on key brand-building objectives and you can find the related programs and resources on the respective pages: Grow Your Brand Awareness, Improve Your Consideration, Increase Your Conversion Rate, and Build Your Brand Loyalty.
Along with tracking these metrics, you’ll also see recommendations for actions you can take to improve your score for these objectives.
Not a registered brand owner yet? Click HERE to unlock access to your personalized Brand Building Metrics.
If you have used the Brand Building Metrics and have feedback on additional insights you want, please let us know!
Brand Building Metrics: Track and measure your brand-building efforts alongside actionable recommendations
Upvote/Downvote below: Is this content helpful? Be sure to comment with any specific questions you have related to this topic.
We heard from brand owners and sellers like you that you want to get more insights on the following:
- How often customers search for your brand by name,
- The average star rating for your overall brand reviews,
- How well your brand converts customers who are landing on your product detail pages
- The percentage of customers who are repeat purchasers of your brand.
We listened to the feedback and are excited to share the news that we have launched the new Brand Building Metrics on the Build Your Brand page, which allows you to track and measure your efforts while providing actionable recommendations!
We understand that building a brand is a process that takes commitment and investment and want to make that journey is easier and provide you with the resources you need.
What is the Build Your Brand page?
The Build Your Brand page is the go-to recommended resource in the brand-building journey. You can discover how to meet the core objectives of growing brand awareness, increasing consideration and conversion rates, building brand loyalty, and protecting your brand. You can learn about the brand programs that can help you achieve your business goals, alongside the Brand Building Metrics to measure and improve your efforts.
See our Build Your Brand Guide for more information!
What has changed?
Four key metrics to measure your brand’s performance are now available at your fingertips, this includes Branded Search Ratio, Star Rating, Brand Conversion Rate, and Repeat Customer Ratio. These metrics help measure your progress on key brand-building objectives and you can find the related programs and resources on the respective pages: Grow Your Brand Awareness, Improve Your Consideration, Increase Your Conversion Rate, and Build Your Brand Loyalty.
Along with tracking these metrics, you’ll also see recommendations for actions you can take to improve your score for these objectives.
Not a registered brand owner yet? Click HERE to unlock access to your personalized Brand Building Metrics.
If you have used the Brand Building Metrics and have feedback on additional insights you want, please let us know!
0 replies
Seller_STAna8nLfR6zR
My product B07PG59N2V, the brand has been tampered and Hijacked by brand name "G Ganen".
AINS: B07RX6HQPB, the brand has been tampered and Hijacked by brand name "DEFLECTAIR".
The Seller support are not able to help us.
Can you take a look to see if you can direct it to the correct team?
Here are the issues.
1. Our ASIN B07PG59N2V, is hijacked. The brand has been changed to "G Ganen"
2. Because , Amazon don't help because they say that we are not the right owner of the brand, (it is because it was stolen/ hijacked and changed by G Ganen).
In short, Seller support asks us to request the Hijacker to request revisions. This obviously it is not right.
CASE ID =10017204231
This is frustrating me. We don't have access to our own listing.
There were multiple reports on this type of Kissmi hijacking that changed to "G Ganen". We hope you can provide us with some help. Thank you very much.
