Hello sellers!
When marketing products, it can be really important to demonstrate your product’s value to buyers. However, there are rules and regulations on what is allowed to be said about a product.
Today we will be going over how Amazon expects Sellers to handle issues where your products have been identified as making Prohibited Product Claims. To ensure buyers can discover your products and buy them on Amazon, we want to ensure that the information is accurate and meets industry standards.
Examples of important regulators and organizations in the United States are:
- The Federal Trade Commission protects consumers from unfair or deceptive advertising and marketing practices that raise health and safety concerns.
- The Food and Drug Administration (FDA) must approve a product for sale that intends to be used for the diagnosis, cure, mitigation, treatment or prevention of disease in humans or animals.
- The Environmental Protection Agency (EPA) regulates pesticide claims.
It’s important as a Seller to review all guidelines, regulations, and laws as you are responsible for the claims made about your products and ensuring they are compliant.
Some common claims with issues are:
When you have an issue with a Restricted Product, it is important to investigate if the source is a prohibited claim. If you determine the source is a claim, the best course is to either provide the requested documentation regarding the validity of the claim or remove the claim from the detail page. If the claim is on your product packaging, it may not be possible to reinstate that ASIN and a new ASIN will need to be created.
Please Note: Per our Detail Page Editing Rules policy,
- You may not update detail pages to repeatedly add and remove prohibited claims as identified in Amazon’s Prohibited product claims. Customers who are identified to repeatedly add and remove prohibited claims to circumvent this policy may be subjected to corrective actions, including but not limited to the immediate termination of selling privileges.
- You may not repeatedly update your listing to add and remove prohibited images, disclaimers, or content to circumvent Amazon policy controls. Sellers must ensure their products are always accurately categorized, described, and in compliance with Amazon’s listing standards for any product sold on Amazon. Listing products on Amazon in a manner to avoid detection is considered evasive behavior. Evasive behavior does not have a path to reinstatement unless you provide valid proof of your adherence to all applicable laws and Amazon policies.
Have you resolved issues with claims in the past? Feel free to share your experience.
-Glenn